With Gucci shoes and the latest must-have ski jacket, this £2,000 designer wardrobe would be the envy of any A-lister.
But it doesn’t belong to a trendy popstar or a Hollywood actor, rather the owner is a very well-dressed two-year-old boy.
Toddler Hugo Balogun, from Worsley, Manchester, is showered with expensive gifts and clothes by his adoring parents, who estimate they have spent roughly £20,000 on their son over the last two years.
Mother Tia, an IT consultant, and father Lloyd, who owns his own logistics company, thought nothing of spending £1,500 on a birthday party for their ‘little prince’, or buying him a £500 miniature Range Rover to match their own his-and-hers 4x4s.
Toddler Hugo Balogun, from Worsley, Manchester, is showered with expensive gifts and clothes by his parents. He drives a £500 miniature Range Rover that matches his mother’s
Mother Tia, an IT consultant, pictured, and father Lloyd, who owns his own logistics company, estimate they have spent £20,000 on their ‘little prince’ over the last two years
A pair of Gucci Toddler suede horsebit driver loafers costing around £225 are among Hugo’s collection of shoes and designer clothes. He also owns a £150 jacket by Ted Baker
Among the more expensive items in his wardrobe is a Moncler jacket worth £400, Gucci shoes worth £420 and a £150 Ted Baker jacket.
While some complain that Hugo is spoiled, Tia said she has no problem with treating her son to the finer things in life.
‘Hugo is our little prince and it’s definitely his dad and grandparents that spoils him the most,’ she said.
‘We are both very stylish and were bought up around designer fashion brands, so to us it’s just the norm.
‘I am happy to spend a few grand on a designer handbag because I know it will still look amazing a few years times, with Hugo because he is growing it just means that we have to keep replacing things.’
Hugo is surrounded by cuddly toys, just some of the gifts lavished on him by his doting mother
A padded Moncler jacket, pictured, is among the latest additions. It is worth around £400
A pair of Giorgio Armani trainers, typically costing around £140, are included in Hugo’s envy-inducing wardrobe
Hugo’s own custom Range Rover matches the his-and-hers 4x4s driven by his parents
The couple, who are both in their 30s, update the toddler’s wardrobe every season with brands such as Hugo Boss, Burberry, Ralph Lauren and Timberland.
Tia added: ‘I don’t really look at the price tag when I’m shopping, I just pick out what goes best as an outfit and looks perfect.’
Ensuring his son could get around in style, father Lloyd visited a Range Rover dealership to pick out a custom-made car for him.
Meanwhile Tia made sure no expense was spared when it came to his airport-themed first birthday party, creating a runway, departure lounge, baggage check-in and collection handling area.
Tia refreshes her son’s wardrobe, pictured, every season to make sure he’s always on trend
Timberland boots from the brand’s children’s collection can cost up to £120 each
Hugo’s parents insist they are simply teaching their son to aim for the finer things in life
The couple spent £1,500 on Hugo’s first birthday, where guests were presented with a gift list. The airport-themed party came complete with a baggage drop, pictured, for presents
Tia said: ‘I planned the whole party myself for around 60 guests.
‘I made a gift list so that people would know what to buy for Hugo. He was bought a new pair of Gucci shoes and well as other designer baby items.
‘Family and friends are not even surprised by the things we buy him because they know that we like the best and they spoil him just as much as us.
‘We work very hard to have the best of everything and therefore do the same for our little prince.
Hugo looks delighted with his miniature Range Rover, which was bought from a dealership
Hugo with his stuffed animals, left, and right at his no-expense-spared first birthday party
Hugo examines a large truck, just one of a number of toys bought for him by his parents
‘We don’t believe we spoil our little boy, but that Hugo’s luxury lifestyle will enable him see a little segment of what he could achieve as he grows up.’
The mother said Lloyd needed some convincing over the amounts she was spending on their son, who will turn three in July.
She added: ‘It’s all about his upbringing and education and most importantly, we also want him to be himself, respectful, fearless, confident and driven.
‘By providing for him we are allowing him to see that he can achieve whatever he wants too but we don’t always let him have his own way.’