Manchester United keep money-spinning £75m adidas sponsorship deal intact after qualifying for Champions League
- Manchester United reached the Champions League on the last day of the season
- Ole Gunnar Solskjaer’s side beat Leicester City 2-0 on Sunday afternoon
- United are now able to claim all of their £75million-a-year kit deal with adidas
- The club’s kit supplier was allowed to keep £25million if they failed to qualify
Manchester United have avoided the potential loss of £25million through kit sponsorship after they qualified for the Champions League on Sunday.
Ole Gunnar Solskjaer’s side beat top-four rivals Leicester City 2-0 in a winner-takes-all clash on the final day of the Premier League season to seal a spot in Europe’s premier club competition.
Had the Red Devils lost to Brendan Rodgers’ side on Sunday, they would have finished in fifth place and only winning the highly-competitive Europa League tournament in August would have secured Champions League football for next season.
Manchester United reaching the Champions League has earned the club an extra £25million
Kit supplier adidas would have kept £25million if the Red Devils finished outside the top-four
Missing out on the Champions League for a second successive season would have allowed kit supplier adidas to keep £25million of their £75million-a-year sponsorship deal next season.
But now the Red Devils are sat at Europe’s top table, adidas are required to give the Premier League giants this extra 33 per cent instalment which the club could spend in the summer transfer window.
Manchester United’s kit deal with adidas is the second highest in the Premier League, behind Liverpool’s £80million-a-year deal with Nike which was finalised in January 2020.
United’s £75million-a-year kit deal with adidas is the second-largest in the Premier League
Liverpool signed a new £80million-a-season deal with kit suppliers Nike back in January
If adidas had been allowed to keep £25million of the sponsorship deal, United would have received less money in annual kit revenue than rivals Chelsea, Manchester City and Arsenal.
Manchester City have the third-highest kit deal in England’s top-flight due to their £65million-a-year with Puma, while Arsenal and Chelsea bring in £60m-a-year with adidas and Nike respectively.
Tottenham Hotspur, on the other hand, rake in £30m-a-year through their deal with Nike.
Despite now being able to fall back on £75million-a-year from their kit supplier, United’s deal is still small in comparison to La Liga giants Real Madrid and Barcelona, who earn £110m and £100m respectively.