Mariah Carey teams with WALKERS for new festive ad

She’s already worth an estimated $300million, but Mariah Carey is set to earn another packet after becoming the new face of Walkers Crisps.

American superstar Mariah has joined forces with the British snack food manufacturer for a surprise festive advert, to coincide with the 25th anniversary of her iconic 1994 Merry Christmas album.

The LP, which has sold more than five-million copies in the United States alone and features fan favourite All I Want For Christmas Is You, will be re-released on November 1.

It is unknown if Match of the Day host Gary Lineker, who has been a regular feature in Walkers commercials since 1995, will star alongside the pop diva when her ad finally airs. 

Of her decision to team up with Walkers, Mariah admitted she was already a fan of the crisp giant and their wide range of flavours before agreeing to the rather unlikely collaboration. She is said to be receiving £9million for the honour. 

‘Everyone knows how festive I am, and it’s been fun getting into the holiday spirit this year with Walkers crisps – they’re irresistible!’ she explained. 

It’s a cracker: Mariah has joined forces with the British snack food manufacturer for a surprise festive advert, to coincide with the 25th anniversary of her iconic 1994 Merry Christmas album

Earning a packet: The LP, which features hit single All I Want For Christmas Is You, will be re-released on November 1 (Pictured: Mariah in the track’s video)

‘I can’t say too much about the campaign yet, but there may be some fun twists at the end!’ 

The singer also recently announced her All I Want For Christmas Is You tour, named after her hit Christmas single from the album.

The track has gone on to become a Christmas staple in the holiday period.

Wayne Newton, head of marketing at Walkers, said: ‘Our seasonal range of flavours – from Pigs in Blankets to Brussels Sprouts – has just been reintroduced to shelves, and we know the nation is already feeling festive as a result. 

Popular: The video, in which Mariah frolics in the snow with Santa, is a firm favourite with fans

‘But with Mariah on board too, our Christmas spirit has just stepped up a gear.

‘It doesn’t get much bigger than working with a global superstar like Mariah and it’s been a big secret for us to keep – but we can finally announce that the rumours are true… the Queen of Christmas herself will be the star of our biggest ever Walkers Christmas advert. Keep your eyes peeled in the upcoming weeks for the ad.’ 

Sports broadcaster Lineker has been the face of the snack brand for more than two decades.  Earlier this year it was announced that actress Emily Atack will also promote the crisps. 

Surprise: Of her decision to sign up with Walkers, Mariah admitted she was already a fan of the crisp giant and their wide range of flavours before agreeing to the rather unlikely collaboration

Carey’s association with Walkers follows previous unlikely collaborations between popular British brands and legendary Hollywood stars. 

In 2015 Bolton based baking firm Warburtons encouraged Sylvester Stallone to re-enact some of his most iconic roles in one of their adverts.  

Astonishingly, the company managed to go one step further in 2018 by securing the services of screen icon Robert De Niro, who spoofed his famous gangster persona in another comical ad. 

Mariah’s commercial will launch in November.  

Quite a catch: Carey’s association with Walkers follows previous unlikely collaborations between popular British brands and legendary Hollywood stars, including baking company Warburtons’ ad with Robert De Niro