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Marilyn Monroe transformed into modern day model for fashion shoot – but not everyone’s a fan

A controversial new fashion magazine shoot has attempted to reimagine what Marilyn Monroe would be like if she was a modern-day star, with the Hollywood icon digitally styled in current style trends. 

As interest in the legendary movie star continues to reach new heights following her death in 1962, CR Fashion Book China found a new way to make the beloved actress their cover star for its upcoming magazine issue.  

The fourth issue of the publication features a digitized version of Monroe, who’s image has also been modernized in the shoot digitally curated by CR’s Founder and Creative Director, Carine Roitfeld.

Modern muse: Marilyn Monroe has been unveiled as the digital cover star for CR Fashion Book China

The power of imagination: Using CGI technology, the fashion shoot attempted to reimagine the Hollywood icon as a modern celebrity

The power of imagination: Using CGI technology, the fashion shoot attempted to reimagine the Hollywood icon as a modern celebrity 

With eight different covers set, which are already available on international newsstand, the actress is seen wearing contemporary designs by the likes of Miu Miu, Fendi, Balmain and Balenciaga. 

However, the shoot has sparked outrage with some fans of the entertainer as many took to social media to voice concerns about the way her image is being used.

One Twitter user stated: ‘The amount of content using her face lately doesn’t feel like homage to me, they’re just exploiting a person that can’t allow or deny this only to sell magazines and merchandise, this is wrong.’

Another argued: ‘The main thing she wanted was to not be exploited and instead people have gone out of their way to do so. Shame.’

A headshot of Marilyn Monroe taken in 1950

The project was done with the approval of Authentic Brands Group (ABG), the brand development, marketing and entertainment company that owns Monroe's estate

Double take: The project was done in collaboration with Authentic Brands Group (ABG), the brand development, marketing and entertainment company that owns Monroe’s estate

Fashion darling: The late actress was styled in contemporary designs by the likes of Thom Browne, Balenciaga, Miu Miu and Fendi

Fashion darling: The late actress was styled in contemporary designs by the likes of Thom Browne, Balenciaga, Miu Miu and Fendi

‘How about we all just leave Marilyn alone. Let the woman rest!’, a third added.

A fourth wrote: ‘Why would they modernize Marilyn Monroe? And put her in these ugly looks???’

‘Idk this is kinda unnerving to me. Seeing past celebrities from the 50s in modern clothes is just a bit jarring,’ another commented.

Many of the disappointed fans took aim at Authentic Brands Group (ABG), the brand development, marketing and entertainment company that owns Monroe’s estate.

‘Marilyn’s “estate” is managed by a soulless corp called authentic brand group who bought the 75% stake marilyn left lee strasberg from his third wife who never met marilyn!,’ one Twitter user wrote in a scathing post. ‘After strasberg died, third wife flooded the market with tacky marilyn branded kitsch and earned millions (sic)’.

From then on, Marilyn almost always arrived late at the studio, or hid in her dressing-room with Strasberg for hours

Eight covers were created for the unique cover shoot

From then on, Marilyn almost always arrived late at the studio, or hid in her dressing-room with Strasberg for hours

Big project: The CGI imagery was created by Web3 startup Amethyst

Big project: The CGI imagery was created by Web3 startup Amethyst

Not cool: Some fans were less than impressed by the project, claiming it was exploiting the late star's image and legacy

Not cool: Some fans were less than impressed by the project, claiming it was exploiting the late star’s image and legacy

Another commented: ‘The @MarilynMonroe estate has never been personally related to Marilyn Monroe. I don’t understand why it’s legal for them to do this. 

‘The least they can do is to promote to respect her image. Not support these individuals/groups that disrespect her.’

Meanwhile, others on Twitter didn’t see an issue with reimagined images, as one fan claimed: ‘I think the pics are cool, & it’s nice to see someone’s image in new, fresh ways. A digital medium is just as artistically valid as painting her.’

Another added: ‘Marilyn Monroe styled by Carine Roitfeld for CR Fashion Book. Obsessed with these’.

Following their print debut, the eight cover images will be minted as NFTs and made available through Amethyst’s digital platform

Following their print debut, the eight cover images will be minted as NFTs and made available through Amethyst’s digital platform

Into it: However, some fans argued that the backlash was an overreaction

Into it: However, some fans argued that the backlash was an overreaction 

‘Know this project generates a lot of diverse opinions, but the pics are cool to see,’ a third tweeted.

The wardrobe for the shoot also saw Monroe in pieces from fashion houses such as Thom Browne and David Koma, as well as digital fashion houses Auroboros and Tribute Brand. 

In a piece written by Vienna Vernose, Roitfeld discussed Monroe’s legacy and how she tried embody the star’s ‘timeless elegance and sense of empowerment’. 

‘Few cultural figures have been more revered for their beauty and panache than Marilyn Monroe,’  Roitfeld gushed. ‘She’s a dream cover star for any fashion editor and someone I’ve always admired for being a trailblazer in creating a captivating personal brand that extended beyond her work.’

Unforgettable: Marilyn Monroe has remained one of the biggest stars in the history of Hollywood

Unforgettable: Marilyn Monroe has remained one of the biggest stars in the history of Hollywood

Collector's item: CR China 4 is now available on international newsstands

Collector’s item: CR China 4 is now available on international newsstands

The fashion legend continued: ‘This is a key facet of most celebrities today, but Marilyn was one of the first to do it. I embraced the unique challenge of imagining a modern photoshoot for such a classic star. 

‘The looks I curated with Gaultier feature some of my favorite designers working today—since Marilyn has always been known as a trendsetter—while still embodying her timeless elegance and sense of empowerment.’

Marilyn Monroe is arguably the biggest star in the history of Hollywood, with her name and look transcending the film industry to make her a household name before her untimely death in August 1962.

Yet despite her enormous fame the actress remains somewhat of an enigma, with very little known about her private life or the circumstances which led to her death from an overdose at the age of 36.

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Read more at DailyMail.co.uk