Maya Jama looks incredible in new campaign snaps alongside Mahalia as they are announced as the new faces of Levi’s
Levi’s announced TV host Maya Jama, 27, and singer-songwriter Mahalia, 23, as the faces of the 2021 Fall / Winter campaign last week.
Maya looked incredible in a series of snaps for the brand -captured by by Lou Jasmine- in 70s style High Flare jeans paired with a sweater vest which donned a strawberry pattern.
Mahalia oozed confidence in a series of stunning looks as she posed alongside the BBC Radio One host.
Stunning: Levi’s announced TV host Maya Jama, 27, and singer-songwriter Mahelia, 23, as the faces of the 2021 Fall / Winter campaign last week
The two stars discussed how to tackle the purchase of timeless, high-quality products at the same time.
Maya said that it is the ‘constant resurgence of our favourite looks over the ages that keeps me coming back to Levi’s – iconic, inclusive fits that never go out of style.’
While Mahalia said: ‘What I like most about Levi’s jeans is that they are made for all shapes, sizes and ages,’ says the singer-songwriter.’
Maya reflected on her childhood saying: ‘My mum had me in the double denim from an early age.
Wow! Maya looked incredible in a series of snaps for the brand -captured by by Lou Jasmine- in 70s style High Flare jeans
Looking good: Mahalia oozed confidence in a series of stunning looks as she posed alongside the BBC Radio One host
Sustainability: The two stars discussed how to tackle the purchase of timeless, high-quality products at the same time
‘She had me in the denim dress with the denim hat, or a skirt and Trucker Jacket – undefeated ’90s fashion.’
The AW21 collection includes vests, tops, sweatshirts, denim jackets, jeans and outerwear.
As Levi’s raises its interest in sustainability, classic styles such as rib cage jeans incorporate new sustainable technologies such as organic cotton and Tencel, a sustainable denim material.
Beautiful: Maya said that it is the ‘constant resurgence of our favourite looks over the ages that keeps me coming back to Levi’s – iconic, inclusive fits that never go out of style’
While Mahalia said: ‘What I like most about Levi’s jeans is that they are made for all shapes, sizes and ages,’ says the singer-songwriter’
Work it! The girls looked incredible in the AW21 collection which includes vests, tops, sweatshirts, denim jackets, jeans and outerwear
Other products, such as crew rib sweaters and long-sleeved baby T-shirts, were manufactured in collaboration with the Better Cotton Initiative, advancing the brand’s goal of using only sustainable cotton by 2025.
Anit Van Eynde, VP of Marketing at Levi’s in North Europe said: ‘Jeans have been a staple in every woman’s capsule wardrobe for decades.
‘Jeans have clearly evolved beyond just a piece of clothing; they’ve become an expression of identity, enabling women to feel strong, confident and most importantly happy in who they are. It’s such a pleasure to welcome Maya and Mahalia into the Levi’s family.’
The full collection worn by Mahalia and Maya Jama can be purchased at Levi.com, via the Levi’s® 247 App and in-store.
Maya reflected on her childhood saying: ‘My mum had me in the double denim from an early age
Pose: Other products, such as crew rib sweaters and long-sleeved baby T-shirts, were manufactured in collaboration with the Better Cotton Initiative, advancing the brand’s goal of using only sustainable cotton by 2025