Mermaidcore is a fashion and beauty trend that pulls inspiration from the water and mermaids.
According to recent reports, the look has skyrocketed amid the release of the live-action version of Disney’s The Little Mermaid starring Halle Bailey.
FEMAIL reveals how you can stylishly pull off the under-the-sea aesthetic on land.
According to recent reports, mermaidcore has skyrocketed amid the release of the live-action version of Disney’s The Little Mermaid starring Halle Bailey
Halle Bailey, 23, looked like a modern-day princess at the Australian premiere of The Little Mermaid.
The young star wore an ice-blue floor-length gown featuring a chiffon train, intricate beading at the bodice and a wavy neckline.
Her look was made complete with blue shimmery eye makeup and statement diamond earrings.
In celebration of the new film, the fantastical twist on evening wear has been all over the red carpets as of late.
Katya Bychkov attended Pacifica’s Little Mermaid screening event in a purple sheen bustier top with matching skirt featuring a thigh-high slit.
Joining Katya were Juliette Levy and Christina Monteleone, also in oceanic-themed ensembles.
In celebration of the new film, the fantastical twist on evening wear has been all over the red carpets as of late
A new finding by fashion site Nasty Gal reveals that Pinterest searches for ‘mermaidcore’ skyrocketed 614% (according to the analysis of Pinterest search data), and Google searches for ‘mermaid style’ have also risen 736% worldwide in the past year.
To emulate Ariel’s iconic style, ditch traditional nautical themes like stripes and anchors in favor of flirty mermaid fashions.
Think: crochet separates figurative of fishing nets, sea prints , scalloped edges, and fish tail silhouettes.
Shells, starfish, and coral are all popular symbols associated with ‘mermaidcore’, while iridescent and shimmery tones in cool colors like green, purple, and blue, lend to an oceanic feel.
Brooks Nader attended the Sports Illustrated Swimsuit Issues Launch in Hollywood, Florida, looking like she just walked out of the water
Want to dip your toes into the look? Mermaidcore can be achieved through beauty.
Shimmery eye shadows in teals or sea green, dewy skin and long textured beach waves will do the trick.
Brooks Nader attended the Sports Illustrated Swimsuit Issues Launch in Hollywood, Florida, as if she just walked out of the water.
In a plunging black outfit, the cover model rocked wet look hair.
Celeb hairstylist Mitchell Ramazon shares how he created the slicked-back elegant style for her using Hairstory products.
‘To achieve our pulled-back mermaid texture, we first applied a generous amount of Undressed thorough out Brooks’ hair and lift to the roots before blow-drying the entire head with our fingers,’ said the artist.
‘After the hair is dried use a large 3-barrel curling iron to create a soft wave.’
He advises applying a small amount of Dressed Up to the mid-lengths and ends for heat protection before drying.
‘Once the hair has cooled down and the waves are set, grab a generous amount of Hair Oil, apply first to the ends, and work your way up to the scalp. If your hair is on the thicker side, grab small amounts of Hair Balm and apply it to the roots to create a more wet appearance because of the moisture-rich ingredients.
‘Once the hair is shiny and appears wet, pull back the hair into a low pony while selectively pulling out a few pieces around the face.
‘Giving the appearance of the hair being pushed off the face and cascading down the back of the head. Finish off with a mist of Undressed to set the look in place.’