Top chef outs shameless influencers who asked him for free food in return for plugs on Instagram – while restaurants are smashed by the coronavirus pandemic
- Restaurateur hits out at social media influencers asking businesses for freebies
- Brian Campbell runs chocolate and patisserie restaurant Miann in New Zealand
- Several influencers have approached him to offer Miann social media exposure
- Though they have also asked to be given freebies in return for their promotion
- Here’s how to help people impacted by Covid-19
A top chef has lashed out at entitled social media influencers who asked him for free food in return for exposure during the COVID-19 lockdown.
Brian Campbell has been forced to keep his chocolate and patisserie restaurant Miann in Auckland, New Zealand, closed because of the coronavirus.
Though that hasn’t stopped social media influencers from messaging him with offers of posting photos of his products online in return for free samples.
A fed-up Mr Campbell took to his business’ Instagram page and made no bones about how he felt.
Brian Campbell has been driven to keep his chocolate and patisserie restaurant Miann in Auckland, New Zealand, closed because of the coronavirus
A fed-up Mr Campbell took to his business’ Instagram page and made no bones about how he felt
‘Dear influencers,’ the post read.
‘Before you send that email asking us to ‘collab’ with you in return for free products to post on your social pages, PLEASE STOP FOR A SECOND AND THINK.
‘Think about the restaurateurs, food producers that have had ZERO income for a month, the possibility of 50 per cent drop in revenue for the next few months.
‘Think about the PEOPLE whom you are asking for stuff for free from, to boost your own profile.’
Mr Campbell advised influencers to show their support and buy products from their local businesses.
‘We are all trying to SUSTAIN our businesses through rocky waters.
‘It’s time for you to bring value to your local businesses and go order some food from your favourite places.
‘Pay for it, post it, feel good about it. You just helped a small business.’
Other small business owners have met the post with praise and joined the chorus to support local business.
Miann, like other businesses, closed its doors at the end of March as the coronavirus lockdown was announced in New Zealand
Miann announced it would close its doors at the end of March when the national lockdown was announced
‘It’s not the time for a free ride. It’s the time to band together and help each other, especially our restaurants, bars and takeaways,’ one person commented on the post.
Miann, like other businesses, closed its doors at the end of March as the coronavirus lockdown was announced in New Zealand.
The country’s stock market closed at its lowest point in nearly two years.
Ministry of Social Development data recorded a spike of the number of people on jobkeeper benefits.
There were 145,000 people on the scheme before lockdown, and a little over 184,000 five weeks afterwards.
The number is remarkably higher than the 174,000 people who were on jobkeeper payments during the peak of the Global Financial Crisis.