Millennial pink is on its way to becoming a thing of the past, as ‘millennial lilac’ has been hailed the new ‘it’ color.
People are so obsessed with the soft shade of violet that it keeps popping up all over social media, in stores, and online.
From food and make-up to clothes and kitchen items, lilac is quickly taking the place of trendy millennial pink, a blush shade that grew to be known as the favorite shade of millennial women over the past few years.
Millennial lilac: Starbucks released a new Purple Drink (right) to take over the Pink Drink (left). It’s made with passion iced tea, soy milk, vanilla syrup and scoops of blackberries
Easy to do: The lilac trend can easily be carried out when it comes to food and even hot drinks
Bagels: A woman from Hawaii shared a photo of her taro bagel (right) which is taking the place of pink bagels (left)
The lilac trend turns up in particular in foods featuring ube, a purple yam from the Philippines that has also become quite trendy in the US foodie scene. It has a naturally sweet flavor that is often used in desserts, popping up in ice cream, cake, and macarons.
Taro, another purple plant native to Southeast Asia and India, is also a trendy favorite in Western countries these days for flavoring desserts.
Of course, there are also lilac-flavored sweets, including chocolates, macarons, and doughnuts.
Refreshing: This dessert (left) is made from purple yams with young coconut ice cream from Pagadian in the Philippines, while the one on the right is made from frozen bananas and berries
Delish: One woman shared this lilac macaron filled with a honey and lavender-infused buttercream and a tart lemon curd center
But one doesn’t need to go to a trendy eatery in New York City or Los Angeles to find lilac food — big brands like Starbucks and Disney World have also embraced the new color trend when it comes to drinks and dishes, too.
At Disney World’s Magic Kingdom, park-goers can get a lilac taro tea slush drink with tapioca Boba pearls, whipped cream, and purple sprinkles. They’re available at the Tomorrowland Terrace, where Instagrammers have been shooting pictures of it in front of a new purple-painted wall.
Starbucks customers have also discovered the Purple Drink, which is part of the chain’s ‘secret menu’. It’s made with passion iced tea, soy milk, vanilla syrup, and scoops of blackberries.
While the Purple Drink is not on the official menu, it’s on the secret one and could simply be made by a barista.
Fun in the sun: Millennials can show off a lilac-colored swimsuit from swim brand Tori Praver or lilac monochrome sneakers from Bershka for $30
Everywhere! The color is popping up on everything from water bottles to nail polish
On-the-go: The milk and sass compact lavender hair brush nails the trend
Glam: Naturally, it’s popped up quite a bit in make-up, too
While many people are loving the new lilac hue, it’s important to remember that it all started with millennial pink, which was an obsession of all things in the rose shade.
People became so obsessed with millennial pink that it took over food, clothing, make-up, and kitchen appliances — and now lilac is following suit.
Naturally, the color can be found in fashion, adorning everything from swimsuits to shoes.
It’s also present in the beauty industry, with lilac nail polish, eyeshadow, and even lip gloss.
Literally everything: Lovers of the color can even buy these beer koozies
An array of hues: And on Etsy, jewelry lovers can buy different shades of the color in earrings for just $22
Treat yourself: And if you’re looking to make your living space extra homey, they splurge lilac-colored quilt set for $71.99 on home goods site Wayfair
People are even testing the fad on their hair ,with some taking to Instagram to post pictures about their new ‘#lilachair’.
According to an article from Hello Giggles, Erika Woelfel, a color expert for Behr paint, predicted in 2017 that lilac would be on the of the colors to steal the spotlight in 2018.
She said: ‘If you appreciated the soft femininity of Millennial Pink, you’ll love the latest on-the-rise pastel – lilac. This hue is a newer, bluer version of the blush we’ve seen been seeing everywhere for the past two years.’
Eat up: Lilac dinnerware from the Sophie Conran Mulberry Collection can be found on the Macy’s website for $75.25
Testing it out: People are even testing the fad on their hair with some taking to Instagram to post pictures about their new ‘#lilachair’
Chic: The purple lavender lilac headband is sold on Etsy by KatarinaHats for $17 (model pictured)
But why has this color become so popular? Erica suggested that it was because of its versatility and multifacetedness.
‘I think we’ll be seeing variations of these dusted plum, amethyst-esque shades in entryways and living rooms. Lilac feels more grown-up than pink, and creates a welcoming and calm aura,’ she said.
And for those willing to test that theory, there are a number of millennial lilac-colored products that can do the trick if yo’re looking for a ‘calming aura’.
On Amazon, shoppers can buy a lavender vanilla scented Yankee candle for $22.49 and on Ulta, customers can by Lilac Breeze Moisturizing Body Lotion for just $9.50.
Cute and versatile: Target is selling a lilac -colored diamond weave pestemal Turkish cotton beach towel for $22.99
Calming: On Amazon, shoppers can buy a lavender vanilla scented Yankee candle for $22.49 and on Ulta, customers can by Lilac Breeze Moisturizing Body Lotion for just $9.50
Perfect for the home: Interior design website Houzz is selling a Celine tufted settee in lavender for $616.92
And if you’re looking to make your living space extra homey, they splurge lilac-colored quilt set for $71.99 on home goods site Wayfair.
But for those who are neither of fan of millennial lilac or pink, then Gen-Z Yellow may be more your pace, because Erica suggests that the color will become more and more popular in the coming years.
She said: ‘Gen-Z is growing up — or, as they might say, ‘glowing up.’ In contrast to Millennials’ nostalgic pink, yellow represents vitality and ambition, traits we’re seeing in this upcoming generation of tastemakers.’
She added: ‘These shades can add a strong sense of energy and positivity to your spaces. A great place to try out yellow in your own home is in a typically not-so-lively space, like the laundry room.’