Meghan famously wore ‘The Husband Shirt’ by Misha Nonoo at her first public appearance with Harry – and now it appears her fashion designer friend behind the brand is cashing in on the royal connection.
A sponsored post from Misha Nonoo that has been circulating on Instagram describes the $185 (£138) white blouse as ‘the shirt that sealed the deal’.
Meghan, 36, wore the simple white shirt with ripped jeans when she attended the Invictus Games with Harry in Toronto last September – just two months before their engagement was announced.
Misha, who is rumoured to be the matchmaker that set them up on the blind date that sparked their fairytale romance, attended the royal wedding in Windsor on Saturday, posting several snaps of Instagram from the big day.
It has raised eyebrows among some observers, who suggested she’s using her connection to Meghan to market the shirt famously worn by the new Duchess of Sussex.
But Misha’s brand is far from the first to seize on the marketing potential of a link to the royal romance.
A sponsored Instagram post from Misha Nonoo describes the $185 (£138) Husband Shirt as ‘the shirt that sealed the deal’
One Instagram user said: ‘One of Megan’s friends is already using the connection to try to flog shirts .. insinuating that one of her shirts “sealed the deal” with Prince Harry.’
Misha regularly advertises The Husband Shirt on her Instagram feed, sharing a photograph of Meghan wearing the garment back in September – captioned ‘MM in her MN shirt from our #Easy8 [collection]’
In another post that alludes to its connection to the royal romance, the shirt is described as ‘the easiest commitment you’ll ever make.’
The controversy comes after Misha attended the royal wedding on Saturday, showing off designs from her own label.
Meghan, 36, famously wore the simple white shirt with ripped jeans at her first public appearance with Harry at the Invictus Games in Toronto last September
Sharing photographs from the weekend on Instagram, she wrote: ‘Memories from the happiest weekend ❤️’
‘I designed this dress using ice blue silk mikado from Taroni, one of the oldest silk mills in Lake Como, Italy.’
Posting a picture of herself in her evening outfit, she added: ‘For black tie, I love wearing a jumpsuit and created this one shoulder, draped silk style in our signature red.’
MailOnline has contacted a representative for Misha Nonoo for comment.
Misha attended royal wedding on Saturday, wearing a high-neck blue shift dress that she designed herself
Misha, who was previously married to Harry’s friend Alexander Gilkes, appears to have found love again herself – after appearing in several snaps with American oil heir Michael Hess
It is not the first time that those close to Meghan have used their royal connection for publicity.
At the weekend, actress Jessica Alba gushed that the chief colour consultant at her business Honest Company, Daniel Martin, did Meghan’s make-up.
Meghan’s former agent Gina Nelthorpe-Cowne has given several interviews ahead of the wedding, as well as working as a pundit for Sky News on Saturday.
Florist Philippa Craddock and baker Claire Ptak, who were behind Meghan’s flowers and wedding cake, have both shared a number pictures on Instagram highlighting their involvement in the royal wedding.
Meanwhile, Givenchy – who designed Meghan’s stunning £200,000 gown – has uploaded a large picture of the newlyweds to its website, to show off their royal wedding connection.
Earlier this year, the Duchess of Cambridge’s parents, Carole and Michael Middleton, also appeared to get in on the act – with their company Party Pieces selling a host of patriotic products ahead of the wedding.