An online clothing store has been criticised for selling size 8 bikinis that come up much bigger than other swimsuits in the same size.
An angry Missguided customer bought a black two-piece for her impending holiday, but was devastated when her new clothing came up too big.
Posting to Facebook group Girlsmouth, the user said her sister said the bikini arrived two days before her vacation and was entirely the wrong size.
The post compared the Missguided bikini with a regular size 8, which looked tiny next to the recent purchase.
The woman even held the larger bikini up to her body for comparison, proving that it would swamp her size 8 frame.
A Facebook user ranted that a supposedly size 8 bikini from Missguided was huge in comparison to a regular size 8 swimsuit
She said: ‘My sister just ordered a size 8 bikini from Missguided for her holiday she’s going on in two days. I have taken photos of my size 8 bikini next to what they class as a size 8.
‘Anyone else had this problem??? I shouldn’t laugh as she’s devastated but there’s no way these would be for a size 8!!’
The Girlsmouth user then compared a pink bikini next to the black number, which looked tiny in comparison.
The labels proved that the larger swimsuit was indeed a size 8, but appeared to run up a lot bigger than the standard measurements.
The post also included pictures of the user holding the bikini up to her figure for comparison, showing that it swamped her
She then held the bikini up against her size 8 figure, and it was actually significantly wider than her body.
The same bikini appears on the Missguided website worn by a model who appears to fit into the bikini perfectly.
The user said her sister was actually very upset to be stuck with an ill-fitting bikini so close to her holiday.
She said: ‘She’s so upset! I couldn’t help but laugh a little.’
She then called sizing irregularity ‘false advertisement’, posting: ‘The point I was trying to make is that it’s false advertisement when they are selling these as a size 8 when clearly they are not.
‘And before you say anything she ordered a few and none of them where a size 8 compared to their size guide.’
MailOnline has contacted Missguided and is awaiting comment.
The swimsuit appears on Missguided’s website and appears to fit the model perfectly
Other Facebook users commented on the post saying they’ve had similar experiences with women’s clothing.
One reply was from a woman who claimed she previously worked for the company, and inconsistent sizing is a common problem with their clothes.
She said: ‘I used to work in the Missguided store in Stratford and the sizes are SO hit and miss! I’m a 12 but always seemed to buy 14s and one time a 16 cause my a*** weren’t fitting in any other sizes.
‘I’d send a picture of that into them by email and see if they say anything cause that’s insane!!’
Others were sympathetic to the post, with one posting: ‘That’s ridiculous!! So bad that companies get away with doing this!’
The label shows the bikini was indeed a size 8, but it still didn’t fit a woman with a size 8 figure
‘Call their customer service and place a complaint. You could ask them to replace them with free next day delivery as well since it’s their mistake,’ another said.
A third said: ‘I cried the other day because I had to buy a size 18 in River Island. I’m like a 10-12.’
‘That’s probably why they are called Missguided,’ another joked.
Missguided aren’t the only women’s clothes shop to come under fire for irregular sizing recently, with H&M also being criticised for making their clothes small compared to other shops.
A woman from Manchester said the store’s size 16 jeans were over five inches smaller than Primark’s jeans supposedly in the same size.
Side-by-side comparisons highlighted the irregularity of women’s clothing sizes, with the black bikini being huge compared to another size 8
The original poster thought the mistake was hilarious but said her sister was ‘devastated’
Samantha Bell said she couldn’t find one pair of jeans in H&M that would fit her frame, and called the brand out on Twitter.
She said: ‘Regardless of size on label, I’d have taken ANY size that I could’ve fit into.’
A statement from H&M said: ‘H&M hugely values all customer feedback. It is only ever our intention to design and make clothes that make our customers feel good about themselves, any other outcome is neither intended nor desired.
‘H&M’s sizes are global and the sizes offered in the UK are the same in all the 66 markets in which we operate and online.As there is no global mandatory sizing standard, sizes will differ between brands and different markets.
‘Our dedicated, in-house sizing department works according to an average of the sizes and measurements suggested by the markets we operate in. H&M sizes are continually reviewed by our in-house sizing department.’
Samantha Bell, from Manchester, recently complained that H&M’s sizing was small compared to other high street brands