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More signs Channel 10 is dying – New pilot bombs after breakfast show attracts only 43 viewers

More signs Channel 10 is in serious trouble: Network’s pilots bomb with one show attracting just 7,000 viewers after an embarrassingly low 43 people tune in to their new breakfast show

Just when Channel 10 bosses thought their ratings could not get any worse, their decision to take Pilot Week off the main channel and switch it to 10play has caused the network to hit a disastrous new low.

Just 30,000 viewers tuned in to watch 10’s Pilot Showcase Courtney’s Closet on the streaming platform.

According to TV Blackbox, Courtney’s Closet, the biggest show from 10’s newly-named Pilot Showcase bombed in its online ratings, with just 30,914 viewers since it launched on July 4.

Courtney’s Closet, the biggest show from 10’s newly-named Pilot Showcase bombed after the network decided to take Pilot Week off the main channel and switch it to 10play

In contrast, Trial By Kyle was a a ratings winner on Channel 10’s main channel back in 2018, attracting a whopping overnight national audience of 519,000.   

Even worse for the beleaguered Channel 10 network is less than 100,000 viewers have been recorded for all pilot shows combined in the four weeks since they made them available for watching or streaming.

Abbie Chatfield came second in the dismal rankings with just under 23,000 viewer for her Abbie Chats pilot. The Bush Blonde Vs The World was the least popular show with just over 7,000 views.

The overnight viewing figures were a paltry 23,206 views for all shows combined.

Abbie Chatfield came second in the dismal rankings with just under 23,000 viewer for her Abbie Chats pilot

Abbie Chatfield came second in the dismal rankings with just under 23,000 viewer for her Abbie Chats pilot

Channel 10’s failure to attract big ratings for their pilot show comes after crushingly low ratings for new breakfast show: 10 News First: Breakfast.  

Just 43 viewers in Perth tuned in to watch the 8am news bulletin during its second week on air, according to OzTAM figures.

On the same day, the 30-minute broadcast attracted just 557 viewers in Melbourne.

During its first five days on air, the show drew an average of 17,000 viewers across the five major cities, but this dropped to just 15,000 a day in week two.

It comes after just 44 viewers in Sydney and 224 in Perth tuned in for its second day on air.

Despite the shocking ratings, a Channel 10 spokesperson surprisingly told The Australian last month the network was happy with the results.

‘Network 10 is happy with the launch of the 10 News First: Breakfast,’ they said

‘It has lifted the 2022 timeslot average by 13 per cent in its first week.’

Channel 10's failure to attract big ratings for their pilot show comes after crushingly low ratings for new breakfast show: 10 News First: Breakfast. Just 43 viewers in Perth tuned in to watch the 8am news bulletin during its second week on air, according to OzTAM figures

Channel 10’s failure to attract big ratings for their pilot show comes after crushingly low ratings for new breakfast show: 10 News First: Breakfast. Just 43 viewers in Perth tuned in to watch the 8am news bulletin during its second week on air, according to OzTAM figures

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