Morrisons is set to take on trendy meal kits such as HelloFresh with a £30 recipe box delivery service containing ingredients for TWENTY servings of family favourites
- Morrisons kit contains five meals for four people, costing £1.50 per portion
- Packages include spaghetti bolognese, cottage pie and mixed bean chilli
- Unlike other recipe boxes, the box contains full retail-sized packs of ingredients
- This means customers will also have ingredients left over at the end of the week which they can use to cook more meals
Morrisons has launched a recipe box to rival trendy meal kit makers such as HelloFresh.
Priced at £30, which includes next-day or nominated day delivery, the Morrisons family recipe box, which is available across the UK, works out at just £1.50 per meal per head because it contains enough food to cook five meals for a family four.
Boxes contain family favourites including spaghetti bolognese, mixed bean chilli with wedges and rosti topped cottage pie – along with simple-to-follow recipe cards.
Morrisons has launched a recipe box to rival trendy meal kit makers such as HelloFresh. Pictured, a box and it’s contents
Priced at £30 which includes next-day or nominated day delivery, the Morrisons family recipe box, which is available across the UK, works out at just £1.50 per meal per
The supermarket says the box – called Five Meals to Feed a Family of Four – is designed to provide quick, easy and affordable homemade meals that families can cook from scratch at home and make mealtimes a social, family experience.
The offering is less than half the price of market leaders, Hello Fresh, Gousto and Mindful Chef, which cost between £47.75 and £82 for five days worth of dinners, or £2.98 to £6.83 per portion.
Unlike other recipe boxes, the Morrisons family recipe box contains full retail-sized packs of ingredients.
This means customers will also have ingredients left over at the end of the week – which they can use to cook more meals.
The supermarket says the box, called Five Meals to Feed a Family of Four – is designed to provide quick, easy and affordable homemade meals. Pictured, a sausage bake from the box
The offering is less than half the price of market leaders, HelloFresh, Gousto and Mindful Chef. Pictured: A veggie pasta bake from Morrisons box
Each of the Morrisons meals is designed to be served in the evenings and make mealtimes a social, family experience, the supermarket said.
Tessa Callaghan Head of Food Boxes at Morrisons told FEMAIL: ‘Many of our customers enjoy eating meals as a family and we have seen customers do this more during the pandemic.
‘It can be difficult to constantly cook up new dishes that please everyone.
Each of the Morrison’s meals is designed to be served in the evenings and make mealtimes a social, family experience. Pictured: A spaghetti bologonese from the box
The box contains 22 different products and weighs 14kg (2st 2lbs). Pictured: A rosti topped cottage pie from the box
‘So, we wanted to create a great value box that contained high-quality produce and recipe cards – to make it easier to try new things.’
The box contains 22 different products and weighs 14kg (2st 2lbs).
The contents represent a saving on normal Morrisons instore prices, even with next day delivery included.