The main function of any website is to attract target customers and make your brand or product recognition online. Many business owners believe that the visual design of the pages and a clear hierarchy of sections play the most important role. But in most cases, of course, it is not enough.

Creating a new website is a difficult and long process for every business. As a rule, site preparation without the participation of SEO specialists is the work of programmers and designers who are responsible for the functionality, performance of technical units, and the appearance of the website.

Such a site may contain a large number of errors that are not visible to users and programmers but are taken into account in search engine rankings. Also, the site does not contain relevant keywords depending on the semantic core.

Semantic selection of words is the basis of the future website. If you do not insert keywords on your website, you won’t be able to assess the demand in the niche, the frequency of keywords, as well as choose the correct headlines and prescribe relevant meta tags for future pages.

If you try to research the semantic core without the participation of an SEO specialist, most probably you will not take a large number of variations of keywords, and, as a consequence, will not get the proper result.

Then you see, that time is wasted, traffic is not growing, and organic search customers are missing. That is why it is important to look for experts, eliminate errors, rework the structure and again bear the costs of programmers, content managers and other professionals.

Therefore, it is important to save budget, time and effort to contact an SEO specialist at the stage of creating a website. He will approach the issue competently and will divide the work into stages according to priorities.

Keep in mind that mobile app SEO and ASO have certain differences, and if you have developed a mobile application, you will also need a website for your app promotion.

Check this as an example of the website that can be developed on WordPress for your mobile application. One of the main points is to create a blog section where you can post content related to your semantic core.

One of the most important stages is an analysis of niche and competing websites. This step is a consequence of those described above. When analyzing competitors, it is important to pay attention to the structure of their sites (this way you will have an understanding of the required number of landing pages and the amount of content), assess usability, ease of application, availability of a basket, personal account, chatbot, etc.

On the basis of the received information, the strategy of the further advancement of a site is formed, including the approximate volumes and cost of preparation of content.

When working on each project, the goal of the SEO specialist is to make the client’s site better and more convenient not only for the user but also “in the eyes” of search engines compared to competitors. That’s how they do it:

Collecting the semantic core. You can assess the demand in the niche; collect semantic cores and analyze the frequency of the selected business geolocation (country, state, region, etc.); cluster semantic cores by pages, give recommendations for creating target categories, etc. Optimization of pages for high-frequency and medium-frequency keys will allow you to attract traffic to landing pages.

Structure elaboration. Based on the collected basic semantic core, the next stage is to prepare for the creation of landing pages. Next, the SEO specialist proceeds to work out the hierarchy of the site structure. At this stage, it is important to consider customer wishes and approximate hierarchy of the site, priority sections, etc.

Internal technical optimization includes deprivation and prevention of possible duplicates of pages, server load check, processing of internal relinking, elimination of various errors in the code, etc.

Internal content optimization. The SEO specialist prepares the correct technical task for the texts and checks them for compliance. During the preparation of the content, the internal linking on the site is additionally processed, which helps to distribute the internal weight on the site.