A mother-of-three who started using marine collagen after suffering from significant hair loss has turned the hero ingredient into a successful brand – selling one product every four seconds around the world.
Anna Lahey, 33, started Vida Glow in 2014 with just one major product – hydrolysed natural marine collagen – after noticing visible improvement to her postpartum hair woes.
She turned the supplement into sachets that can be added to a glass of water to provide its drinker with stronger nails, thicker hair and glowing skin and seven years later has added ‘radiance’ capsules, protein powder and even skincare to her range.
Anna Lahey, 33, started Vida Glow in 2014 with just one major product – hydrolysed natural marine collagen – after noticing visible improvement to her postpartum hair woes
She turned the supplement into sachets that can be added to a glass of water to provide its drinker with stronger nails, thicker hair and glowing skin and seven years later has added ‘radiance’ capsules, protein powder and even skincare to her range
Business is booming with Vida Glow now seen as the global number one marine collagen brand and a pioneer of ingestible beauty.
‘I first discovered marine collagen at a time when I was suffering from significant hair loss,’ Anna told FEMAIL from her home in Sydney.
‘I tried so many products with little to no signs of improvement, so I was amazed when I noticed a substantial decrease in hair loss within weeks of supplementation.
‘Not only that but my skin looked plumper, my hair was stronger and my nails were growing longer.
Women and men who use her range have reported less redness, fewer pimples, a plumper complexion and an overall higher energy
BEFORE AND AFTER: Customers are reporting fewer breakouts and glowier skin in just a few weeks
‘I created Vida Glow so I could share the real, transformative results I attained from collagen supplementation.’
Women and men who use her range have reported less redness, fewer pimples, a plumper complexion and an overall higher energy.
‘It’s so motivating when I hear from our community about the positive impacts our products have had on their skin. It really brings our efficacy and brand to life,’ Anna said.
‘Ingestible supplements optimise the skin on a cellular level. Where concerns are met at their core and tangible results are seen with consistent supplementation.
‘Think of our natural marine collagen as the base of your ingestible regime. After just four weeks of supplementation, skin’s hydration levels and glow are amplified.
‘Around six weeks increased collagen production begins to soften fine and expression lines around the eyes and smile.
The company’s antioxidant supplement Anti-G-Ox™ addresses the root causes of premature ageing triggered by busy, active living
‘By nine weeks, elasticity is increased, and the dermis is thickened and strengthened to firm the complexion and smooth deeper wrinkles.’
The company’s antioxidant supplement Anti-G-Ox™ addresses the root causes of premature ageing triggered by busy, active living.
It dissolves into the bloodstream within 15 to 20 minutes and protects the body against age accelerating inflammation, Advanced Glycation End products (AGEs) and skin-damaging free radicals.
The latest range of capsules, dubbed Radiance, is part of a broader targeted advanced repair range, offering benefits to dull and uneven skin.
‘In as soon as four weeks, skin is more luminous and from eight weeks of supplementation, dark spots, discolouration and melasma are softened, and dark under eyes are improved,’ Anna said.
‘Age Defiance is our cosmeceutical skincare range. It works in conjunction with our ingestibles to deliver an advanced, bidirectional regime,’ Anna (pictured) said
‘Age Defiance is our cosmeceutical skincare range. It works in conjunction with our ingestibles to deliver an advanced, bidirectional regime.
‘The streamlined system consists of three steps, the Rapid Renewal Serum is an all-in-one serum to protect barrier function and offer a rapid smoothing effect – visibly reducing wrinkles within 30 minutes.
‘The Eye Contour Cream is an anti-wrinkle formulation to address signs of ageing around the eye – and reduce crow’s feet after 14 days.
‘And the Hydra-Memory Cream is a moisturising gel-cream for 24-hour hydration.
BEFORE AND AFTER: The Radiance collection, which launched earlier this year, sold out within six minutes when Anna’s team offered it to the international markets
‘All our results are evidence-supported and substantiated by clinical studies.’
The Radiance collection, which launched earlier this year, sold out within six minutes when Anna’s team offered it to the international markets.
In 2022 the brand plans on expanding its Advanced Repair range – a collection of targeted ingestible treatments for specific beauty concerns.
‘Every new product released in 2022 will be backed by extensive clinical trialling and visible, concrete results,’ she said.
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