This is how you get glossy, bouncy hair: Young beauty mogul known for her luscious locks reveals her tricks – and why HONEY is her secret weapon
- Negin Mirsaleh is the Amsterdam-based founder of Gisou , a haircare line
- The glamorous entrepreneur is known for her effortless glossy, bouncy locks
- She washes her hair maximum three times a week and swears by a specific mask
- She is a sixth generation beekeeper and believes honey is her secret weapon
The beauty entrepreneur behind a hugely popular haircare brand has spilled the secrets behind her effortlessly bouncy locks – and the honey-infused oil she swears by all year long.
Negin Mirsaleh is the Amsterdam-based founder of Gisou, a honey-infused line inspired by her parents; Negin’s father is a beekeeper and her mother, a hairdresser.
The company’s hero product is the Honey Infused Hair Oil, which is enriched with Mirsalehi Honey from the family’s Mirsalehi Bee Garden. As honey is a natural humectant, it retains hair’s natural moisture balance, resulting in healthy, soft and shiny locks.
Negin, a sixth generation beekeeper herself, uses it once or twice a week in a mask to keep her hair in peak condition.
Negin Mirsaleh is the Amsterdam-based founder of Gisou , a honey-infused line inspired by her parents; Negin’s father is a beekeeper and her mother, a hairdresser
The company’s hero product is the Honey Infused Hair Oil, which is enriched with Mirsalehi Honey from the family’s Mirsalehi Bee Garden. As honey is a natural humectant, it retains hair’s natural moisture balance, resulting in healthy, soft and shiny locks
‘I treat my hair to a deep treatment, by mixing our Honey Infused Hair Mask with a few drops of Honey Infused Hair Oil, although either can be used on their own,’ she told Mecca.
She added that her mother always taught her to be gentle with her hair, so only washes it two to three times a week.
This, she says, helps it to retain its ‘natural moisture balance’.
‘To further help keep my hair nourished and moisturised at all times, I apply [the oil] post-wash to lock in moisture. I keep our mini in my purse so that I can reapply throughout the day to tame frizz, smooth fly-aways and enhance shine,’ she added.
‘I treat my hair to a deep treatment, by mixing our Honey Infused Hair Mask with a few drops of Honey Infused Hair Oil, although either can be used on their own,’ she told Mecca
Negin sticks to this mantra with heat-styling as well, and only does so two or three times a week – and never without heat protection.
‘I usually curl my hair, but no matter what style I am going for, I never forget to protect my hair,’ she said, adding that she uses a primer to prevent frizz, enhance volume and hold her hair in place.
A hair primer is a lesser-known step, but is perfect for when you are looking for enhanced texture and volume when you style your locks.
Negin founded Gisou in 2015 and has since been featured on Forbes’s European 2018 30 Under 30 list and continued to forge an incredibly successful and lucrative presence on social media.
Negin founded Gisou in 2015 and has since been featured on Forbes’s European 2018 30 Under 30 list and continued to forge an incredibly successful and lucrative presence on social media
The brand has been steadily growing ever since, with Negin also using it as an opportunity to raise awareness about saving the bees.
‘When I look at my reach, I think people in general don’t really know a lot about pollinators or bees, and coming from a beekeeping family, I want to do something good for the world. We really believe that it’s so important and a lot of people don’t know about it, so I’m using my voice for that,’ she told Fashionista.
‘A very simple thing to do is when you have a garden or a little terrace, there are specific flowers that you can grow and — if there are no pesticides or anything — those will benefit the bees.’
Gisou is available at Mecca Australia now.