Nestle dump Allen’s Marella Jubes treat after dwindling sales

Allen’s has dumped the sugar-dusted Marella Jubes gum drops from its range causing devastation in lolly fancying corners of social media.

Food giant Nestlé, which owns Allen’s, has stopped selling the fruity-flavoured delight because a fickle public turned away from the jubes. 

‘We sold our last box in June,’ said Nestlé spokeswoman Margaret Stuart.

Nestlé dumped the soft, sugar-dusted Marella Jubes after a fickle public turned to other treats

‘We deleted Marella Jubes in June because demand had dwindled as lolly fans have switched their loyalty to other products in our range.’ 

Dismay erupted over social media as Marella Jubes fans became aware that they would never again taste their favourite treat.

‘I loved them – been searching every where for them,’ wrote one social media user.

‘My husband is devastated,’ wrote another.

Project administrator Ken Taylor from Sydney said he had noticed the distribution dwindling to independent supermarkets and service stations.

‘Then recently I noticed they had deleted a couple of flavours and the jube size had been reduced slightly.

‘Now the final nail has been driven into the coffin as my worst fears have been confirmed.’ 

Nestlé was casting a sour eye over its sweet lines as far back as 2015 to streamline its range, but the food giant has confirmed that no other lollies will be axed like the Marella Jube

Nestlé was casting a sour eye over its sweet lines as far back as 2015 to streamline its range, but the food giant has confirmed that no other lollies will be axed like the Marella Jube

Some remaining boxes of the lolly that wasn’t loved enough to keep it in production appear to still be on sale in boutique niches of the internet.  

‘Although Allen’s Lollies have discontinued the 1kg bags of these delicious jubes for reasons best known to them we can supply them in 2.28kg boxes,’ wrote online retailer Goody Goody Gum Drops on its website. 

Nestlé confirmed that they have ceased producing all Marella Jubes, this is only leftover stock.

Nestlé was casting a sour eye over its sweet lines as far back as 2015 as it tried to streamline its range. 

The guillotine then hung poised over popular icons such as Violet Crumble, spearmint leaves and green frogs.

The iconic honeycomb treat was returned to Australian ownership after Nestle sold the Violet Crumble brand and its associated equipment to Robern Menz in January.

Nestle said no other deletions were pending. 

Read more at DailyMail.co.uk