News, Culture & Society

New Zealand tax department’s bizarre satisfaction quiz asks customers to choose facial expressions

  • A customer satisfaction quiz on a tax department website attracted attention
  • New Zealand’s Inland Revenue Department website features the quiz 
  • Visitors are asked to select the image which best reflects their experience 
  • A woman who spotted the assessment shared a screenshot to her Facebook 

A customer satisfaction quiz on a national tax department website has attracted attention for its unique rating style.

‘Now for something a bit different,’ the New Zealand Inland Revenue website states. 

Seven faces are pictured with varying emotions and visitors are asked to click on an image of the emotion which best reflects the service they experienced.

‘Which face best represents how you felt about interacting with Inland Revenue:’ the prompt says below.

New Zealand’s Inland Revenue Department website (pictured) features a quiz asking visitors to select the face they believe best fits their experience

The first image shows a woman who looks happy as she smiles, however the other six photos feature people appearing to be a combination of angry, sad, frightened and confused.

A woman who spotted the peculiar assessment chart posted a screenshot of the website to social media. 

‘Has anyone else been pressed by misplaced civic obligation to fill out the IRD’s online survey? If so, love to hear your opinions on the following section. 

The customer satisfaction quiz on the tax department website has since attracted attention

The customer satisfaction quiz on the tax department website has since attracted attention

'Odd. But definitely number 3,' said one person

‘Odd. But definitely number 3,’ said one person

‘Are they for real?’ she wrote on Facebook. 

‘Bizarre!’ replied one friend under the post, while another simply put: ‘Omg’. 

‘Odd. But definitely number 3,’ said another person, selecting the a face flooded with fear to best represent calling the tax collecting agent.

Daily Mail Australia has approached the IRD for further information about the poll.  

A woman who spotted the assessment shared a screenshot to her Facebook prompting friends to comment their reactions 

A woman who spotted the assessment shared a screenshot to her Facebook prompting friends to comment their own thoughts

'Bizarre!' replied one friend under the post, while another simply put: 'Omg' (pictured) 

‘Bizarre!’ replied one friend under the post, while another simply put: ‘Omg’ (pictured) 

Visitors are asked to select the emotion which best reflects their experience with the tax collection service website

Visitors are asked to select the emotion which best reflects their experience with the tax collection service website

 

 

 

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