Next tells discount rival Poundland to stop selling ‘knock-off version’ of its unicorn baby rattle
- The Next rattle costs £7 while alleged ‘knock-off’ Poundland version costs £2
- The Poundland rattle has no mane and a fluffier white tail than Next’s version
- A Poundland spokesman joked that their rival ‘doesn’t have a leg to stand on’
Two of the high street’s bestknown names have called in the lawyers… over a baby rattle.
Bosses at Next have demanded that discount rivals Poundland stop selling a unicorn-shaped toy they say is a knock-off version of one of their products.
But Poundland has refused, prompting Next to seek a High Court injunction.
Poundland hit back, saying: ‘We’re surprised they’re throwing their toys out of the pram.’
They insist that their unicorn does not breach Next copyright, as it has only two legs compared to Next’s four-legged version.
A Poundland spokesman joked that their rival ‘doesn’t have a leg to stand on’.
Both unicorns are made in China and are 100 per cent polyester.
They each have white fur with shiny pink horns and feet, and both feature the words ‘born in 2018’ across their bodies.
But the Poundland rattle has no mane and a fluffier white tail than Next’s version.
There is also a big difference in price: the Next rattle costs £7, compared to £2 for the Poundland one.
An industry expert estimated that the Poundland unicorn would have cost about £1 to make, but the Next version would not have cost much more, meaning a potential profit of up to £6 on each item sold.
Next dismissed this estimate, although a spokesman refused to comment on pricing.
However, he added: ‘It is completely misrepresentative to make a comparison between any originally designed and produced item, whatever the brand may be – and what we allege to be a fake.’
As well as the injunction to stop the sale of Poundland’s cheaper unicorns, Next wants its rival to pay compensation for all the unicorn rattles they have sold so far.