The National Football League has agreed to a multi-year deal with Google to bring its NFL Sunday Ticket package to YouTube’s subscription service. The reported $2 billion agreement goes into effect next season, after the NFL’s current deal with satellite broadcaster DirecTV expires.

The move will help the NFL grow its digital footprint, while potentially reaching an even larger audience.

‘We’re excited to bring NFL Sunday Ticket to YouTube TV and YouTube Primetime Channels and usher in a new era of how fans across the United States access, watch and follow the NFL,’ commissioner Roger Goodell said in a statement. 

The move will help the NFL grow its digital footprint, while potentially reaching an even larger audience. 'We're excited to bring NFL Sunday Ticket to YouTube TV and YouTube Primetime Channels and usher in a new era of how fans across the United States access, watch and follow the NFL,' commissioner Roger Goodell (pictured) said in a statement

The move will help the NFL grow its digital footprint, while potentially reaching an even larger audience. ‘We’re excited to bring NFL Sunday Ticket to YouTube TV and YouTube Primetime Channels and usher in a new era of how fans across the United States access, watch and follow the NFL,’ commissioner Roger Goodell (pictured) said in a statement

‘For a number of years we have been focused on increased digital distribution of our games and this strategic partnership is yet another example of us looking towards the future and building the next generation of NFL fans.’

According to the release, NFL Sunday Ticket can be purchased starting next season on two of YouTube’s subscription services: an add-on package on YouTube TV and a standalone a-la-carte option on YouTube Primetime Channels.

NFL Sunday Ticket was launched in 1994 on DirectTV as a way to provide regular season games that would otherwise be unavailable on local affiliates. The concept for the service was developed by Jon Taffer, a former board member on NFL enterprises who now hosts the reality series Bar Rescue.

NFL Sunday Ticket was launched in 1994 on DirectTV as a way to provide regular season games that would otherwise be unavailable on local affiliates. The concept for the service was developed by Jon Taffer (pictured), a former board member on NFL enterprises who now hosts the reality series Bar Rescue

NFL Sunday Ticket was launched in 1994 on DirectTV as a way to provide regular season games that would otherwise be unavailable on local affiliates. The concept for the service was developed by Jon Taffer (pictured), a former board member on NFL enterprises who now hosts the reality series Bar Rescue

NFL Sunday Ticket was launched in 1994 on DirectTV as a way to provide regular season games that would otherwise be unavailable on local affiliates. The concept for the service was developed by Jon Taffer (pictured), a former board member on NFL enterprises who now hosts the reality series Bar Rescue

The move appears to be a major loss for DirectTV, the satellite service owned by AT&T and a private-equity firm, TPG Inc. The satellite service provider paid a reported $1.5 billion annually for the rights to sell NFL Sunday Ticket, according to The Wall Street Journal.

‘Gonna be some DirecTV satellite dishes taken down across the country today,’ tweeted longtime sports business reporter Darren Rovell, who now works for the betting site, Action Network HQ.

Rovell also raised an important question going forward: ‘Will there be a delay that will make it hard for live bettors?’

There is some exclusive content included in the deal.

The move appears to be a major loss for DirectTV, the satellite service owned by AT&T and a private-equity firm, TPG Inc. The satellite service provider paid a reported $1.5 billion annually for the rights to sell NFL Sunday Ticket, according to The Wall Street Journal. 'Gonna be some DirecTV satellite dishes taken down across the country today,' tweeted longtime sports business reporter Darren Rovell, who now works for the betting site, Action Network HQ. Rovell also raised an important question going forward: 'Will there be a delay that will make it hard for live bettors?'

The move appears to be a major loss for DirectTV, the satellite service owned by AT&T and a private-equity firm, TPG Inc. The satellite service provider paid a reported $1.5 billion annually for the rights to sell NFL Sunday Ticket, according to The Wall Street Journal. 'Gonna be some DirecTV satellite dishes taken down across the country today,' tweeted longtime sports business reporter Darren Rovell, who now works for the betting site, Action Network HQ. Rovell also raised an important question going forward: 'Will there be a delay that will make it hard for live bettors?'

YouTube TV is a subscription service, allowing audiences to watch live and on-demand content from a computer, cell phone, or television.

The NFL signed media deals worth more than $100 billion in 2021 after the league added a 17th game to the regular-season schedule. CBS, NBC, Fox, ESPN and Amazon will have NFL rights over the next decade at roughly double the cost of previous contracts.

The league remains the most popular sport in the US, having produced 49 of the 50 highest-rated broadcasts over the last five years, according to Nielsen.

DirectTV still has an NFL Red Zone package, providing fans with live look-ins on games whenever a team approaches the goal line, but reports have suggested that could be ending, soon. 

The Red Zone channel is reportedly on the chopping block once DirecTV loses the rights to out-of-market games, according to Front Office Sports. 

This decision will not affect NFL Network’s version of NFL RedZone, which the league launched back in 2009.

DirecTV could be scrapping it's popular 'NFL RedZone' channel when it loses 'Sunday Ticket'

DirecTV could be scrapping it's popular 'NFL RedZone' channel when it loses 'Sunday Ticket'

DirecTV could be scrapping it’s popular ‘NFL RedZone’ channel when it loses ‘Sunday Ticket’

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