Nova radio is forced to apologise after casually dropping the C-bomb live on air as they read an advert for a beauty salon
- Nova was caught going off script and dropping the c-bomb while live on air
- The Adelaide radio station was advertising for Essential Beauty salons in the city
- ‘Mutilate those little c**ts beyond recognition with double operators,’ it said
Nova has been caught dropping the c-word live on air while advertising for a local business.
The Adelaide radio station was advertising for Essential Beauty salons in the city when it accidentally dropped the c-bomb.
‘Get your kids’ ears pierced at Essential Beauty now for just $42.95,’ the advertisement said.
The Adelaide radio station was advertising for Essential Beauty (pictured) salons in the city when it accidentally dropped the c-bomb
‘Mutilate those little c**ts beyond recognition with double operators and minimum fuss. Book at EssentialBeauty.com.au.’
The advertisement was highlighted on ABC’s Media Watch on Monday night and Essential Beauty said they were not happy with what they heard.
CEO Matthew Katalinic said the company was disappointed with the actions of the staff at Nova and the ‘unauthorised advertisement’.
‘Essential Beauty would like our valued clients to know that we did not partake in the preparation of the advertisement nor were we aware of its inappropriate content, which does not represent Essential Beauty’s values,’ he told Daily Mail Australia.
‘Essential Beauty would like to apologise to any listeners who may have been offended by the unauthorised advertisement and the actions of Nova and its staff.’
Nova claims the mistake was just a result of human error and apologises for causing any offence.
‘This is inexcusable and we have taken urgent and serious action to find out how it happened and ensure it cannot happen again,’ a Nova Entertainment spokesperson said.
Daily Mail Australia has contacted Nova Entertainment and Essential Beauty for comment.
Nova has been caught going off script and dropping the c-word live on air while advertising for a local business