An electrician is combating the gender pay gap by giving his female customers a 12 per cent discount for his services.
Brad Kul from Auckland sparked a storm on social media by posting an invoice proving his claims.
The goat-loving tradie says by giving women as discount rather than charging men more he absorbs the cost of the gesture, not his male customers.
An electrician (pictured) is combating the gender pay gap by giving his female customers a 12 per cent discount for his services
Brad Kul from Auckland sparked a storm on social media by posting an invoice (pictured) proving his claims
Mr Kul, who owns his own business, began giving female customers a discount after thinking about the wage gap, the NZ Herald reported.
‘I give [the discount] to female clients, just as my way of saying that I think the gender wage gap is stupid,’ he said.
Regardless of the money he is losing, Mr Kul says he thinks the amount he charges is fair, and the cost is ‘small and insignificant’.
He also shrugged off the surprise generated on social media.
Mr Kul (pictured), who owns his own business, began giving female customers a discount after thinking about the wage gap
‘Although historically tradesmen are not seen as leaders on social issues, I think we naturally see problems and then try to fix them. That’s what we do.’
The news comes only weeks after a cafe in Melbourne created controversy by adding an optional 18 per cent surcharge for the same reason.
The feminist owner of Handsome Her in Brunswick said she implemented the policy to start a conversation and draw attention to the issue.
Critics of the concept of the gender pay gap call it a myth, saying unequal male and female salary averages does not mean women get paid less for the same job or work.
Daily Mail Australia contacted Brad Kul for comment.
‘Although historically tradesmen are not seen as leaders on social issues, I think we naturally see problems and then try to fix them. That’s what we do,’ Mr Kul (pictured) said