Fans of Topshop and Topman can now shop for their favourite pieces again, thanks to a new collaboration with Australian online retailer The Iconic.
The British brand made headlines earlier this year after reports surfaced of a $30 million loss which administrators blamed on a counter-seasonal model.
The collapse saw the closure of some of Topshop’s regional brick and mortar stores as well as its Australian online outlet.
Now a partnership with The Iconic means the cult clothing label will have a new home alongside 700 brands and 45,000 products on the popular fashion site.
Topshop and Topman’s partnership with The Iconic means the cult clothing label will have a new home on the popular fashion site
The e-tailer has already started stocking Topshop denim and menswear ranges
The Iconic has already started stocking Topshop denim and menswear ranges, and the full range, including womenswear will be available by the end of November.
‘Our customers are at the heart of everything we do at The Iconic – from curating a world-class range of local and international brands to continuously innovating our technology for a seamless shopping experience, said CEO Patrick Scmidt.
‘Topshop and Topman are two brands we know Aussies love – we want to keep bringing our customers the biggest and best brands in the world, which is why we’re thrilled to be welcoming TopShop & Topman to The Iconic family.’
‘Topshop and Topman are two brands we know Aussies love,’ said The Iconic CEO Patrick Scmidt
The Iconic has confirmed it will be stocking 70 per cent of the label’s range and curating this to an Australian market
The Iconic has confirmed it will be stocking 70 per cent of the Topshop and Topman range, as well as curating this to an exclusively Australian and New Zealand market.
Commenting on the Topman collection, Tom Simpson head of menswear at The Iconic said, ‘Bringing Topman to THE ICONIC’s men’s department is the type of brand we’ve been wanting to add to our assortment for a long time.
‘They offer a brilliant core range combined with the latest trends and I can’t wait for our customers to experience Topman through THE ICONIC for the ultimate shopping experience.’
The Iconic’s women’s fashion expert Lucienne Whealing called the move a ‘dream come true’
As well as offering the latest Topshop and Topman designs, The Iconic confirmed it will be stocking the brand’s much-coveted range of shoes, bags and lingerie.
The Iconic’s women’s fashion expert Lucienne Whealing called the move by the e-tailer ‘a dream come true.’
‘We know The Iconic woman loves to be on trend so having Topshop on board will mean we’re now an even more serious player in the fashion field.
‘I can’t wait for our customers to experience Topshop through The Iconic for the ultimate high street shopping experience.’