Organic traffic, in the context of digital marketing, denotes the category of website visitors who arrive at your site without any interaction with paid advertisements. This is usually achieved through a solid organic SEO program.
Organic traffic it’s free
SEO involves researching keywords, optimizing pages, and generating content that aligns with your buyer persona. By following proven white-hat SEO practices, you can increase your search engine rankings to drive organic traffic to your site.
Organic traffic refers to any website visitors that have found your company by using a search engine. Organic search traffic is the most sought-after by digital marketers because it is one of the cheapest ways to grow your audience and get more sales.
Most digital marketing businesses aim to get more business and customers. That means that you want as many people to visit your site as possible. But there are different types of traffic that you can get, and some are better than others.
Paid traffic is a form of advertising that requires you to pay for visibility.
It can include things like paid search, social media ads, and banner ads. Paid traffic can be very effective because you can see results immediately, and you can adjust the campaign to make sure that it is working as intended.
On the other hand, organic traffic is harder to achieve because it takes time and effort to do so. The idea behind it is to create content that will attract natural attention, which will then lead to more clicks and visits to your website.
The best way to do this is through Content Marketing, which includes a variety of different practices, including keyword research, writing relevant content, optimizing meta tags and descriptions, building backlinks, and more.
This can take a lot of time and effort, but it is well worth it in the long run.
Organic traffic is also a lot more sustainable than paid traffic.
While you can continue running a paid ad campaign, the amount of traffic you receive will drop over time if you stop paying for it. However, if you work toward achieving organic search traffic, the results will last as long as your website remains active and relevant to your target audience.
You can view the different types of traffic in your Google Analytics panel by creating a custom segment. You can do this by selecting an existing segment from the list, importing from the gallery (custom segments that other users have created), or creating your own.
When you create a new segment, you can select the criteria that you would like to focus on and then see the traffic that meets those criteria in real-time.
Organic traffic it’s relevant
Organic traffic comes from search engine users who type your website URL into a search engine or click on a link to your website on another website or in an email. They are interested in your content, products, or services and have a specific need to solve a problem, start a project, or make a purchase. Organic traffic is the most targeted and effective form of traffic you can get.
The key to getting organic traffic is to consistently create useful and relevant content that your target audience needs. When you do this, you’ll find that your site will rank well in search engines, and you’ll see a steady flow of organic traffic coming to your website.
Organic traffic is also a great way to build your brand awareness and establish yourself as an expert in your industry.
While you can pay to place advertisements on search engines, these ads are often perceived as spam and do not always lead to qualified traffic. Organic results, on the other hand, are seen as genuine and have a high level of trust from users.
This makes it a much more cost-effective strategy for new businesses.
Using a combination of proven white hat SEO techniques, you can organically increase the number of website visitors.
These include keyword research, creating engaging and relevant content, optimizing meta tags and descriptions, implementing backlinks, increasing website speed and user experience, and more.
The more time and effort you put into your SEO, the better chance you have of boosting your organic traffic and growing your business.
Keep in mind that a successful SEO strategy takes time to implement and can take months or even years before you start seeing results. It is not something that can be rushed and may require the assistance of an experienced SEO agency to ensure your success.
It’s within your control
Organic traffic is what every online business strives for, but getting it isn’t easy. It requires time, research, and consistency in producing content that generates value for your buyer persona. But it’s worth the effort because it brings consistent, scalable, and long-term results.
Unlike paid advertising, which can stop working from the moment you stop spending money on it, organic search results are always in your control. Creating quality content and optimizing metadata (such as titles and descriptions) is crucial for generating organic traffic, and there are many tools and plugins that can help you with this.
When users type a query into Google, they have a specific intent in mind and are looking for information that matches this. They have the highest chance of converting to customers, email subscribers, or followers when your website provides them with the answers to their questions.
The good news is that you can grow your organic search engine traffic by following proven white hat SEO techniques. In fact, you can monitor this in your Google Analytics account by going to ACQUISITION > ALL TRAFFIC > CHANNELS and clicking the “Organic” tab.
You can also use the tool’s segmentation features to view a more granular breakdown of your organic traffic. For example, if you create a segment that displays all organic visitors, you can get some incredible insight into their behavior on your site.
You can segment by traffic source or medium (email, social, paid, referral, organic), user type (new vs. returning visitor, desktop vs. mobile, frequent vs. infrequent visitor, multiple pageviews vs. single pageview), and more.
For example, Arkadium, a gaming company, increased its organic traffic by 588% and cut its customer acquisition cost in half by targeting better keyword terms and producing high-quality content. Voe Tranquilo, an airline baggage transport service, grew its organic traffic by 124% in nine months with its SEO strategy. The possibilities are endless.
Getting people to your website is the main goal of digital marketing. Getting that traffic from organic sources is one of the best ways to achieve that. Organic traffic is the main source of web visits for companies that use SEO practices in their marketing efforts.
It is the most reliable way to build a consistent flow of visitors and customers to your website over time.
Organic traffic is what you get when people come to your site directly because they have seen your content or website in search engine results without clicking on an ad. This type of traffic is usually considered the most valuable because it is a highly targeted group of users looking for your specific kind of content or products.
You want to focus most of your marketing efforts on this kind of traffic because it can deliver a great ROI on the time and money you invest in it.
It is also a much better way to create long-term customer relationships than paid advertising because you can be sure that the people visiting your site from organic searches are actually interested in your content or products.
In addition, organic traffic stays longer on your website than traffic from ad clicks, so you can convert them into customers more easily. Ultimately, that’s what all marketers want – to increase their conversion rates and grow their business over the long term.
When it comes to growing organic traffic, there are a lot of different tactics you can use.
These include creating high-quality content, utilizing social media, and employing search engine optimization (SEO) techniques. The best part is that you can see the results of your efforts in your Google Analytics reports.
The important thing to remember when it comes to organic traffic is that it takes time and effort to get your website ranked at the top of the search engines, but once you do, you will enjoy the benefits of a steady stream of visitors for years to come.