It seems like we’ve been through hell and back thanks to this pandemic. Many of us have been isolated in our homes, some of us were totally alone with no one to share a laugh or a drink with.
It’s no wonder that we all miss going out and doing the things that we used to enjoy before this damned virus put a veil around our social lives. But because of this conundrum comes another question: how will we organize events in a post-pandemic world? Let’s try to answer that question right now:
Preparing the Venue for a Big Event
Every venue will most likely have to change the way that they organize their interior, stages, and so forth. It’s likely that every room will need a bit of retouching here and there.
Since many people will still be scared of the virus despite vaccines and other solutions, managers will have to play along as if we were still in a pandemic just to keep everyone calm. Of course, until things truly settle down, we recommend you purchase event insurance just so you’ll be covered in case you need to cancel.
Persuade and Negotiate
Naturally, your negotiation skills should always be on top when organizing an event, especially one where you need sponsors or where your budget is limited. Keep in mind that what you do during this phase of event planning is essential for your success.
You need a strong team and strong sales skills to make everything happen how you want it. Don’t be afraid to step out of your comfort zone and learn as much as you can about negotiating and persuading your target audience.
Make Your Events Hybrid
You’ve probably heard this word before. It doesn’t just pertain to cars. Events can also be hybrid – i.e. in this case a combination of the real world and a virtual event. If you have been especially observant during these past few months, you might have seen a slew of concerts with smaller crowds that also committed to live streaming the event on the internet.
It’s a tactic that has worked wonders for some people. For example, theaters might stick to paid streaming on top of the already-existent physical crowds. And it makes sense. They can get significantly more people to watch online than they can get people to fill the theater. Places are limited inside a physical location, but the online medium is only limited by the platform you’re streaming on.
Offer Virtual Tours
While people love new things, they tend to stick to what’s familiar. With that said, if they’ve never been to your venue before, now’s a perfect time, both technologically and contextually, to offer them virtual guided tours of your venue.
You can do this either by creating a VR experience or simply by creating a sort of video game similar to how Google’s Street View works. That way, you’ll be showing people that you’re dedicated to offering a good time and, at the same time, you’re showing them that you’re capable of putting up quality content.
Last but definitely not least, communication is the key to a successful event. Make sure to inform your participants, crewmates, and so forth, about the rules regarding event attendance.
It’s more important than ever to put an emphasis on safety, especially in the context of a worldwide pandemic that took many people by storm and left them with PTSD and other mental health-related traumas.
The Bottom Line
What do you think of our tips and guidelines? We think that they cover pretty much all the basics of organizing an event in a post-pandemic world. However, we are also open to feedback, so if you have things you need to add or simply if you have other questions, feel free to leave us a comment and invite others to participate in the discussions by sharing our article with your friends on Facebook, Twitter, and other social media platforms.