To date, there are more than 3.5 billion people using social media so it’s no surprise that 83% of B2B marketers are using social medias for promoting their businesses. Approximately 80% have their own specific strategies and according to an online report, 54% claim they are generating leads on these platforms.
It can be hard for B2B businesses to not only create but distribute social media content. To remedy that, brands must keep up-to-date with the current trends to grab the attention of B2B buyers. One answer is creating social media video posts!
You Need Brand Awareness
The more B2B people know about your business and brand, it’s likely you will gain more customers or clients. According to the Sprout Social Index, 69% of marketers say increasing brand awareness is their main goal for social media. In order to grab the attention of your customers, you should think about using social media videos. Videos will help to increase interest in your business.
Here are three video ideas that can help you increase customer awareness:
Share Your Industry Trends
One of the best ways to bring the world to your company is being a niche leader with a solid reputation.
When you share new and current trends about your industry, you come across as an expert and will increase brand loyalty and trust. That said, B2B buyers are more likely to tell other people about your product or service. In turn, it can help you build brand awareness.
Create Brand Videos That Grab The Audience
It doesn’t matter which platform you choose for promoting B2B buyers, know that media algorithms will prioritize content from friends and family.. Since 93% of viewers prefer non-verbal communication, people pay closer attention to visuals as their chosen format which is 60,000 times faster than text.
When you provide enticing videos, viewers are twice as likely to share them with family, friends, and colleagues. In turn this lets you reach more people and boost your brand awareness.
Online Conference- Go Live!
So many people have signed up for online courses, video conferencing, and classes to gain more knowledge and improve their skills. Because of the outbreak of COVID-19 many people have moved online. This means B2B buyers are looking for informative conferences and believe online conference is a good choice. You can go online and reach more people who are interested in your advice and tactics. It is easy to make a social media video post that does not requiter any time, skills or even any effort on your part. B2B companies are given the opportunity to put a human face on their brands which is a great deal more appealing to buyers.
Not only can you go live in a conference but you can recycle materials into social media video posts or even a series of posts. You can turn your long-drawn-out content into short, friendly posts that can fill up your social calendar with informative material for months on end. This is an excellent deal for B2B companies.
How To Improve Your Brand Loyalty & Trust
It’s not a mystery that corporate buyers are different from average customers in different ways. They experience longer purchasing experiences because they make decisions with other colleagues.
All B2B buyers are looking for authentic relationships with brands and brand loyalty that still matters. There are many social media video posts that offer closer relationships with B2B customers which is a winning formula..
Increase Your Sales
Studies have shown that 78% of people are using social media to find out about new products and services and around 66% of buyers like to watch short videos to find out more about a service or product. To date, most millennials buyers are between the ages of 25 to 34. Also, most will have a better shopping experie4nce as almost all social media platforms have shopping features such as product tags or links you can click on. This means you can increase your B2B sales with the right video posts.
Over the past few years, video content has become the most popular format to target audiences for the latest information about products and services. When you have a new product, you need to post a video to let your followers discover the benefits you are providing. If you want to get new customers, it’s important to launch and announce any new features or products., You can increase your sales with the right video posts!
Have Explainer Videos Or Demos
Just like other customers, B2B buyers want to know about your products and services to ensure you can give them what they are looking for. A recent report revealed that 36% of customers want to watch explainer videos or demos before making a purchase. Explainer videos offer great content that will entice them to buy your product or service. 72% of marketers create explainer videos to get potential customers to use their product and learn what their service or product will do for them. In turn, they more than likely will choose you over your competitor because people remember approximately 80% of what they see and do. If you are a small B2B, it’s really important to invest time and money in creating videos.
In A Nutshell
Due to the incredible growth of social media, it has changed the way B2B companies promote their services and products as well as interact with their customers. Because social media is so popular, due to video content, B2B companies have increased the popularity of videos that will grab the attention of a targeted audience and turn followers into B2B customers.
The top leading B2B companies have woken up and realized the value of social media and video posts. There are so many creative ideas that help bring amazing results for businesses.
Contact our team (INOVIT) of video marketing experts to create quality video content for your company.