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Owow rebrands as ANSWR: Save 20% on the bestselling at-home keratin treatment

Owow rebrands as ANSWR: This bestselling at-home keratin treatment kit for ‘perfectly frizz-free hair’ is now 20% off – but only for a limited time

  • To celebrate the relaunch of Owow to ANSWR, MailOnline readers can get 20 per cent of everything on the site using discount code DAILYMAIL20 
  • Shop the sell-out and globally bestselling At-home Keratin Treatment Kit for £43.96 (worth £54.95)

Products featured in this Mail Best article are independently selected by our shopping writers. If you make a purchase using links on this page, MailOnline may earn an affiliate commission. 

When it comes to perfectly frizz-free hair, nothing quite beats an in-salon Keratin treatment. That was until the arrival of Owow. 

The world’s first-ever at-home keratin treatment, Owow fast became a cult favourite brand, shipping to over 28 countries and selling out completely twice. 

Now rebranding as ANSWR, the brand has further improved its globally bestselling hair treatment to re-launch a broader beauty brand in April 2022.

To celebrate, the brand is offering MailOnline readers 20 per cent sitewide using discount code DAILYMAIL20 at checkout, so you can score the bestselling At-home Keratin Treatment Kit for just £43.96 – but hurry, this deal ends in four days.

Owow, now rebranded as ANSWR has sold over 100,000 bottles of the at-home Keratin treatment, with users sharing their impressive before and after photos 

Falling victim to frizz? Developed to help hair look its smoothest and shiniest, the ANSWR At-home Keratin Treatment utilises exclusive VeratinTechTM technology (100 per cent vegan keratin, combined with gentle acids) to condition and eliminate frizz for up to 13 weeks after application.

All you need to do is spray your hair all over with the treatment and leave it for between 40 to 60 minutes before rinsing off, blow-drying and straightening it to finish.

This kit includes the treatment and the brand’s shampoo and conditioner to help maintain results. 

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If you struggle with frizz or have a hard time managing your hair texture, a Keratin treatment is ideal as it smooths out curls and kinks for a super soft, straight and shiny finish. 

Usually performed in a salon, it can be extremely expensive and can often include a heavy amount of formaldehyde which can cause scalp irritation.

ANSWR promises to give you the same silky smooth results as hairdresser performed Keratin treatments but for a fraction of the price, without all the harsh chemicals and in the comfort of your own home. And perhaps more impressively, hair is left smooth and shiny for up to 13 weeks after application.

The original keratin hero product has a new and improved formula based on customer feedback.

Utilizing only gentle quality ingredients and 100 per cent vegan sourced keratin, without compromising the effectiveness of the treatment, the At-home Keratin Treatment is set to be better than ever.

ANSWR makes expensive salon treatments accessible to everyone by providing convenient at-home alternatives

ANSWR makes expensive salon treatments accessible to everyone by providing convenient at-home alternatives

This, combined with gentle acids, helps control frizz, seal cuticles, and balances your hair’s pH while restoring softness and shine – all for up to three months. 

To achieve these results, you first have to soak dry hair with the At-home Keratin Treatment and leave it on between 40-60 minutes before washing it off and blow-drying. Then just straighten your hair to seal in the treatment. And that’s it!

Thousands of shoppers have left five-star reviews on the ANSWR website reporting ‘crazy results’ and looking at the amazing transformation photos; it more than lives up to the hype. 

The combination of 87% natural ingredients and a blend of amino acids form the backbone of ANSWR’s keratin treatment’s exclusive VeratinTech™ technology

The combination of 87% natural ingredients and a blend of amino acids form the backbone of ANSWR’s keratin treatment’s exclusive VeratinTech™ technology

Thousands of users have shown their results after using the hassle-free at-home treatment

Thousands of users have shown their results after using the hassle-free at-home treatment 

One impressed shopper penned: ‘It’s incredible. This little bottle has given me so much confidence! I no longer feel self-conscious about my hair which used to get so frizzy and bush-like minutes after straightening! I’m now left with gorgeous, glossy hair! 

‘My hair was so thick, but thankfully, this has made my hair at least half the thickness it was so appears so smooth and sleek looking!’.

Another agreed, adding: ‘This might sound a cliché, but my hair has never felt this silky and smooth. The change in my hair was huge after the treatment. Now after a few washes, the hair is still super smooth, and I haven’t touched my straightening iron ever since the treatment.’ 

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