Pampers is to install 5,000 baby changing tables in men’s restrooms across the US and Canada after image of dad struggling to change his baby on his lap went viral
- 500 ‘high-need’ locations in cities like Detroit will get the tables within weeks
- In total, 5,000 baby diaper changing tables will be installed in US and Canada
- Campaign was inspired by photos showing fathers awkwardly changing babies
Pampers have announced that they will be installing 5,000 baby changing tables in men’s restrooms across the US and Canada.
The company’s new initiative will be launched alongside an ad campaign which encourages fathers to share how they bond with their baby’s during diaper changes.
The campaign was inspired by a photo from October last year, when father Dante Palmer showed himself squatting against a wall in a restroom and using his own legs as a makeshift changing table to change his son, one.
Around 500 ‘high-need’ locations in Cincinnati, Dallas and Detroit, among other cities, will receive new changing tables within the next few weeks.
The campaign was inspired by a photo from October last year, when father Dante Palmer showed himself squatting against a wall to change his son
Pampers say that men’s restrooms should match the responsibilities of modern fathers.
The company’s initiative will see changing tables installed specifically in public areas like parks and libraries.
It comes following several viral social media posts which show how fathers struggle to change their children in public.
To mark the launch of the campaign, Pampers spokesman and father-of-two John Legend appeared in an ad video with other fathers.
Pampers spokesman and father-of-two John Legend appeared in an ad video with other fathers
The Grammy-winning singer talked about how father’s deal with a lack of changing stations in male restroom.
He said: ‘Dads have to resort to all these maneuvers because there’s no changing stations in our restrooms.’
That post led to a movement to install baby-changing stations in men’s restrooms with the hashtag #SquatForChange.