Finding the right work life balance can be difficult to achieve at the best of times.
And when kids are thrown into the mix, parents often have to sacrifice family time or their careers to avoid spreading themselves too thin and doing both badly.
However, it seems work has won the battle for a lot of parents in America with 39 per cent of parents admitting they spend 30 minutes or less a week with their children.
Work life balance? In a study of 2,000 parents of school aged children, it found that 57 per cent struggle to find quality time to spend with their kids
Short changed: The survey also found that over a third of parents spend 30 minutes or less per week
Millennials: The study found that parents aged between 18 and 35 are better at thinking up creative ways to spend time with their children
In a study of 2,000 parents of school aged children conducted by OnePoll in conjunction with Crayola Experience, it found that 57 per cent struggle to find quality time to spend with their kids.
A third of children stated their parents work too much and 44 per cent of parents admitted their kids have made them feel guilty in the past about not spending enough quality time together.
And six in 10 parents worry they aren’t making enough family memories and missing key moments in their child’s development, and as a result are emotionally impacting on their lives.
A huge proportion of parents (95 per cent) claimed they try to actively include imagination in playtime but in reality, the most common go-to family activity is TV watching (72 per cent).
However, younger parents are more active with millennials aged between 18 and 35 preferring to spend quality time with their kids by doing something active rather than passive.
‘It’s no surprise that parents feel the most fulfilled when actively playing with their kids,’ Crayola Experience Senior Vice President Victoria Lozano said.
Childs play: Over a third of children feel their parents don’t spend enough time with them
Difference: Moms tends to do more creative crafty things with their children while dads tend to look to the great outdoors for activity inspiration
Activities: While 72 per cent of parents claimed watching TV was their most common go-to family activity, 74 per cent of millennial parents prefer doing something active
‘Children are eager to play with their parents and spend as much quality time with them as they can.’ Lozano continued.
Many American parents still go to the park with their children as a favored activity (76 per cent), while going out to dinner with the kids (71 per cent), and going on vacation with the entire family (65 per cent) remain prominent memory-making moments.
Creative play is also on the agenda, with 50 per cent of parents aged 18-35 thinking outside the box and doing things like ‘inventing different voices’ as a way to play with their kids.
In fact, more and more parents – a whopping 94 per cent of moms and 97 per cent of dads – are choosing to incorporate some form of creativity and imagination into playtime.
Moms are tapping into their creative side by doing crafts and other artsy projects (59 per cent), while dads (59 per cent) tend to seek more outdoorsy things like throwing a ball or playing hide and go seek.
But both moms (32 per cent) and dads (38 per cent) are fueling their kids’ imaginations by ‘inventing characters’ during play time.