Paris Hilton bares taut midriff in Marc Jacobs campaign that includes Selma Blair and Ashanti

Paris Hilton bares taut midriff as she appears in star-studded Marc Jacobs campaign that includes Selma Blair and Ashanti

Paris Hilton channeled the fashion of her 2000s heyday as she fronted a star-studded new campaign for Marc Jacobs.

The iconic American fashion house is relaunching the Stam Bag, which was originally introduced in 2005 but was discontinued in 2013.

Named after ‘doll face’ model Jessica Stam, the purse generated an instant buzz as an ‘It bag’ and became indelibly associated with the Marc Jacobs brand.

To trumpet its grand return, Paris, 42, posed up a storm in a pale purple denim skirt with a matching shrug and a white crop top that bared her taut midriff.

She had a massive white Stam Bag slung from one of her arms as she folded her hands behind her head and shot the camera a come-hither stare.

Hello, gorgeous: Paris Hilton channeled the fashion of her 2000s heyday as she fronted a star-studded new campaign for Marc Jacobs

There she is: The pictures plugged the relaunch of the fashion house's iconic Stam Bag, whose namesake Jessica Stam also lent her talents to the proceedings

There she is: The pictures plugged the relaunch of the fashion house’s iconic Stam Bag, whose namesake Jessica Stam also lent her talents to the proceedings

Slicking her signature blonde locks back to reveal her subtle earrings, Paris accentuated her unmistakable features with makeup.

Jessica Stam herself was on hand for the bag relaunch, sprawling languorously across the floor as she showed off the purse. 

She was joined by a glittering lineup of celebs in the latest Marc Jacobs campaign, including Cruel Intentions actress Selma Blair.

Selma proved she has kept agile amid her battle against multiple sclerosis, bending extravagantly over for a pose while balancing on sky-high platform heels.

With her cropped blonde locks teased into a stylishly tousled hairdo, Selma modeled a futuristic baby blue ensemble. 

Ashanti brought her inimitable sense of flair to the proceedings, stretching out her shapely legs to show off her own towering platforms.

The Gotta Move On singer was decked out in a kooky dress designed to look as if she had a cartoonishly oversized sweater wrapped around her waist.

She accented the look with black leather opera gloves and blew the camera a kiss, emphasizing the Stam Bag dangling on her arm.

Looking fab: She was joined by a glittering lineup of celebs in the latest Marc Jacobs campaign, including Cruel Intentions actress Selma Blair

Looking fab: She was joined by a glittering lineup of celebs in the latest Marc Jacobs campaign, including Cruel Intentions actress Selma Blair

Dexterous: Selma proved she has kept agile amid her battle against multiple sclerosis, bending extravagantly over for a pose while balancing on sky-high platform heels

Dexterous: Selma proved she has kept agile amid her battle against multiple sclerosis, bending extravagantly over for a pose while balancing on sky-high platform heels

Bomshell: Ashanti brought her inimitable sense of flair to the proceedings, stretching out her shapely legs to show off her own towering platforms

Bomshell: Ashanti brought her inimitable sense of flair to the proceedings, stretching out her shapely legs to show off her own towering platforms

Statuesque: The Gotta Move On singer was decked out in a kooky dress designed to look as if she had a cartoonishly oversized sweater wrapped around her waist

Statuesque: The Gotta Move On singer was decked out in a kooky dress designed to look as if she had a cartoonishly oversized sweater wrapped around her waist

Another one of the boldface names on hand for the new campaign was Jessica Simpson’s little sister Ashlee, who is married to Diana Ross’ son Evan.

The classic Stam Bag is available for purchase on the Marc Jacobs site for $1,495 and a new small edition is also on the market for $995. 

Paris’ latest modeling campaign comes in the middle of a publicity blitz for her upcoming autobiography Paris: A Memoir.

In newly released excerpts in the Times, she lays her soul bare about the dark side of her past, including her infamous sex tape with Rick Salomon.

She claimed she got ‘hammered’ and took Quaaludes before going on camera with Rick, whom she accused of ‘pushing’ her into making the tape. 

Paris alleged that ‘he told me if I wouldn’t do it, he could easily find someone who would, and that was the worst thing I could think of – to be dumped by this grown man because I was a stupid kid who didn’t know how to play grown-up games.’ 

Family business: Another one of the boldface names on hand for the new campaign was Jessica Simpson's little sister Ashlee, who is married to Diana Ross' son Evan

Family business: Another one of the boldface names on hand for the new campaign was Jessica Simpson’s little sister Ashlee, who is married to Diana Ross’ son Evan

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