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Paris Hilton exudes elegance in angelic white dress at promo event for new fragrance

Paris Hilton announced the launch of Love Rush last month, the fragrance that she created and wore on her wedding day to husband Carter Reum.

And on Friday, the socialite-turned- entrepreneur, 41, arrived at a Nordstrom Rack store in sunny Riverside, California to promote the new perfume – which is her 29th  since 2004.

Photographers and fans alike were snapping photos of Hilton as she showcased her stunning looks in an angelic white maxi dress.

Promo mode: Paris Hilton, 41, made her way past adorning fans when she attended a launch event for her new fragrance, Love Rush, at Nordstrom Rack in Riverside, California on Friday

The elegant floor-length number had floral designs from top to bottom that was mixed in with the see-through sheer fabric.

The New York City native, who also grew up in Beverly Hills, seemed to be overjoyed with the fan response, from the look of the big beaming smile on her face.

Amid all the attention outside in a parking lot, Hilton made sure to stop and strike some of her trademark poses.

In an added touch of style, the dress had diamond trim along the plunging neckline and around the bodice.

New scent: Hilton announced the launch of Love Rush last month, the fragrance that she created and wore on her wedding day to husband Carter Reum

New scent: Hilton announced the launch of Love Rush last month, the fragrance that she created and wore on her wedding day to husband Carter Reum 

Angelic: Photographers and fans alike were snapping photos of Hilton as she showcased her stunning looks in an angelic white maxi dress

Angelic: Photographers and fans alike were snapping photos of Hilton as she showcased her stunning looks in an angelic white maxi dress 

Details: The elegant floor-length number had floral designs from top to bottom that was mixed in with the see-through sheer fabric

Details: The elegant floor-length number had floral designs from top to bottom that was mixed in with the see-through sheer fabric 

The former Simple life star also wore sequin fingerless glove that were also made with see-through fabric.

On this day, Hilton wore her blonde tresses flowing long down her back and over her shoulders with added volume. 

Rounding out her overall look, she slipped into a pair of perfectly matched heels, all while she carried white frame sunglasses.

‘This is my most intimate fragrance to date, the perfume I wore on my wedding day,’ Hilton said when describing Love Rush, as reported by PR Newswire, adding, ‘Since I was a little girl, I dreamt of my wedding day and this fragrance made it even more special and memorable. Whenever I wear Love Rush, I feel immersed in true love and happiness.

Working it: Amid all the attention outside in a parking lot, Hilton made sure to stop and strike some of her trademark poses

Working it: Amid all the attention outside in a parking lot, Hilton made sure to stop and strike some of her trademark poses

'Bold yet sentimental': This is my most intimate fragrance to date, the perfume I wore on my wedding day,' Hilton said when describing Love Rush

‘Bold yet sentimental’: This is my most intimate fragrance to date, the perfume I wore on my wedding day,’ Hilton said when describing Love Rush

Dream come true: 'Since I was a little girl, I dreamt of my wedding day and this fragrance made it even more special and memorable. Whenever I wear Love Rush, I feel immersed in true love and happiness,' the reality star and longtime socialite added when describing the fragrance, which is her 29th since 2009

Dream come true: ‘Since I was a little girl, I dreamt of my wedding day and this fragrance made it even more special and memorable. Whenever I wear Love Rush, I feel immersed in true love and happiness,’ the reality star and longtime socialite added when describing the fragrance, which is her 29th since 2009

Described as ‘bold but yet sentimental’, Love Rush, which is priced at $75 for 3.4 ounces is the latest addition to the Rush Collection that ‘radiates romance, elegance and love.’`

The scent is a mix of luxurious florals, including notes of Italian bergamot, white apricot nectar, lush gardenia, sandalwood and vanilla orchid.

Around the noon hour on Friday, Hilton took to her instagram page to promote some of the items on her Shop.ParisHilton.com site.

‘My favorite items for holiday shopping are officially at Shop.ParisHilton.com and of course I included my iconic tracksuits which are now 20% off! Shop everything from fashion, beauty, home décor and more. I hand picked every item!’ she wrote in the caption.

Knowing she her own best advert, the Paris In Love leading lady posed in various ensembles that used some of her favorite colors: pink, black and white. 

Promo mode on Instagram: Around the noon hour on Friday, Hilton took to her instagram page to promote some of the items on her Shop.ParisHilton.com site

Promo mode on Instagram: Around the noon hour on Friday, Hilton took to her instagram page to promote some of the items on her Shop.ParisHilton.com site

'My favorite items for holiday shopping are officially at Shop.ParisHilton.com and of course I included my iconic tracksuits which are now 20% off! Shop everything from fashion, beauty, home décor and more. I hand picked every item!' she wrote in the caption.

‘My favorite items for holiday shopping are officially at Shop.ParisHilton.com and of course I included my iconic tracksuits which are now 20% off! Shop everything from fashion, beauty, home décor and more. I hand picked every item!’ she wrote in the caption.

'That's hot': Knowing she her own best advert, the Paris In Love leading lady posed in various ensembles that used some of her favorite colors: pink, black and white

‘That’s hot’: Knowing she her own best advert, the Paris In Love leading lady posed in various ensembles that used some of her favorite colors: pink, black and white

Casual-cool: Hilton can be seen dressed in some of her popular tracksuits

Casual-cool: Hilton can be seen dressed in some of her popular tracksuits

Four-legged family: Hilton also incorporated her four-legged family members into the promotional post

Four-legged family: Hilton also incorporated her four-legged family members into the promotional post

Pretty in pink: The starlet made sure to be decked out in pink from head to toe

Pretty in pink: The starlet made sure to be decked out in pink from head to toe

The previous day, Hilton shared a series of snaps of herself decked out in a yellow dress that she wore to the Women In Entertainment event this week.

‘Had an amazing time at the @HollywoodReporter #WomenInEntertainment event. Honored to be in a room full of so many incredible female trailblazers,’ the longtime New York socialite wrote. ‘It was empowering and inspiring. And a great reminder about the importance of paving the way for the next generation of female leaders in entertainment.’

Hilton and husband Carter Reum just celebrated their first year of marriage  on November 11. The couple, who wanted to enjoy that first year by themselves, are now prepared to expand their family, via IVF, in 2023.

While at The Hollywood Reporter’s Women In Entertainment gala, Hilton revealed that they started the IVF process during the height of the COVID-19 pandemic, which included getting ‘all of the eggs stocked and ready,’ according to People.

Supporting the ladies: The previous day, Hilton shared a series of snaps of herself decked out in a yellow dress that she wore to the Women In Entertainment event this week

Supporting the ladies: The previous day, Hilton shared a series of snaps of herself decked out in a yellow dress that she wore to the Women In Entertainment event this week

Quality time: The Paris In Love star got to hang with her mother, Kathy Hilton, at THR event

Quality time: The Paris In Love star got to hang with her mother, Kathy Hilton, at THR event

Make that move: A veteran of the red carpet, Hilton busted out her side look in her striking yellow number that was matched with a pair of white heels

Make that move: A veteran of the red carpet, Hilton busted out her side look in her striking yellow number that was matched with a pair of white heels

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Read more at DailyMail.co.uk



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