A pediatrician has been getting death threats after she posted a pro-vaccination video on new social media platform TikTok, in a bid to make children feel more comfortable about getting their jabs.
Dr. Nicole Baldwin was forced to call police after one angry viewer responded ‘dead people don’t lie’ and another threatened to shut down The Blue Ash in Cincinnati, Ohio, where she has a satellite office.
The hateful responses – including negative reviews on as Yelp, Google and her various social media pages – starting last Saturday, appeared to be from anti-vaxxers who belief vaccinations can cause autism in children, despite scientific research proving otherwise.
Dr. Nicole Baldwin, 42, shared the video on Twitter January 11, and admitted she’d had negative responses.
Dr. Nicole Baldwin shows young people what getting vaccinated can prevent in a video shared on social media. She says at the end that vaccines don’t cause autism
Anti-vaxxers responded with bad reviews on Google and Yelp, and threatened to shut down The Blue Ash in Cincinnati, Ohio, where she has a satellite office. ‘It has taken a team working around the clock to ban over 5000 attackers from my Facebook page alone,’ she said
‘Tried my hand at #Tiktok – this one struck a nerve. #VaccinateYourKids #VaccinesWork #somedocs,’ she captioned the recording.
The clip shows her dancing to the song Cupid Shuffle as she points to colorful labels with names of illnesses that vaccination can help prevent.
In the list of diseases she says ‘vaccines prevent’ is measles, polio, influenza, pertussis, hepatitis, HPV, meningitis, mumps, tetanus, varicella, rotavirus, and pneumococcus.
It ends with: ‘Vaccines don’t cause autism.’
By the following day the clip 131.6K views, 20K likes, and 300 comments on Tik Tok.
Within the first week, her tweet sharing the video had 1.4 million views, 25.9K shares, and 56.8K likes.
One person threatened to shut down the practice, leading to Shots Heard Round the World stepping in to do damage control for her business by helping to report those violating rules online.
By the following day the clip 131.6K views, 20K likes, and 300 comments on Tik Tok. Within the first week, her tweet sharing the video had 1.4 million views, 25.9K shares, and 56.8K likes
Dr. Baldwin said she had been the subject of a ‘large, coordinated global attack from the antivaxx community both online and offline’ after she got some furious responses, some of which were later deleted
The doctor did get some support as she encouraged other medical experts to reach out to a younger audience online
‘Over the past 5 days I have been the subject of a large, coordinated global attack from the antivaxx community both online and offline due to a provaccine video that I created on Tik Tok and shared across my social media platforms,’ the doctor posted on Facebook Friday.
‘It has taken a team working around the clock to ban over 5000 attackers from my Facebook page alone. Fraudulent reviews have been posted on multiple rating sites, most notably Google and Yelp. All reviews have been reported and are under investigation.
‘Photos of mine have been altered with antivaxx propaganda and shared across all social platforms. These too have been reported.
She said: ‘I think that that is the goal for a lot of these people: to hurt my livelihood, to damage my reputation because I believe something different than they do. And it is frightening’
‘Attackers have been calling my office and harassing my staff as well as threatening my practice. These calls are under investigation by the police.’
Dr Baldwin continued to advise the public to get their flu vaccine this week, noting online 32 people had died from influenza so far this season.
She also encouraged other doctors to reach out to a younger audience on the TikTok platform here her video went viral.
‘Obviously, as a pediatrician, I know that vaccines are safe. And I think there’s a lot of misconception out there about them,’ Baldwin told The Enquirer.
‘I know TikTok has this huge adolescent population as well as some younger adults, so my hope was to spread, you know, that vaccines are safe – spread that message to a different audience than what I’d reached on other social media.’
‘I think in this day and age, Google reviews and Yelp reviews are king,’ Baldwin told The Enquirer. ‘And I think that that is the goal for a lot of these people: to hurt my livelihood, to damage my reputation because I believe something different than they do. And it is frightening.’
Dr. Baldwin told followers that all reviews have been reported and are under investigation