Critics were left upset by a photo of Khloe Kardashian posted on her Good American denim brand’s Instagram page where it showed the star appearing heavily edited in both her waist and face.
The image, in which Khloe, 34, lounged in a crop top and jeans on a reflective surface, showed two versions of the fashion mogul. The reflection showed Khloe’s waist larger and more proportioned to her natural body than how her actual body was pictured.
The image shared on Saturday was attacked by people online who accused the brand of editing the reality star poorly for the campaign ad.
Fail: People are calling an Instagram photo of Khloe Kardashian, 34, a ‘Photoshop fail’ because it looks like her body was edited, but her reflection was not
Oops: Many users pointed out that Khloe’s body in the shot was a much smaller size than the reflection in the shiny floor beneath her, suggesting it was down to a blatant editing fail
False advertising: The post, which was shared on the Instagram of Khloe’s brand, Good American, received a lot of backlash in the comments
Unimpressed: Comments poured into the post with people saying both Khloe’s face and waist appeared altered for the campaign picture
‘A little crop goes a long way,’ the Good American post’s caption read while advertising cropped skinny jeans.
‘There’s a reason why our cropped skinny jeans are best sellers, shop this shape-enhancing style in sizes 00-24 now on goodamerican.com.’
In the photo, Khloe wore pink skinny jeans from Good American with a cropped ankle, along with a long-sleeved and high-necked crop top and white stilettos.
Skinnies: Khloe wears Good American’s $139 pink Good Waist Crop jeans in the Instagram
The star’s midriff was exposed as it rested on the reflective surface. Her body’s reflection then showed in the floor, which prompted people to believe it looked dissimilar from Khloe’s body pictured.
Her body appeared leaner compared to the reflection image. But that was not the only editing viewers spotted.
Comments poured into the post with critics calling it a ‘Photoshop fail’ and accusing the brand of editing both Khloe’s face and waist.
‘Shame on you! Accept yourself the way you are and stop fooling people! Photoshop fail!’ one Instagrammer wrote.
‘Talk about NOSE JOB…. Koko whyyy??’ said another, pointing out that Khloe’s nose and face appeared narrower than usual.
People were in agreement that the reflection did not match the waist shown on Khloe.
‘If you Photoshop her body maybe Photoshop her reflection, too,’ one commenter wrote on the post.
The comments kept flooding onto the post with people calling it a ‘fail’ and claiming the picture didn’t look anything like Khloe.
‘I love Khloe but, who is that? That does not look like her,’ a fan wrote.
Haters: Fans are disappointed in Khloe not only because of the poor Photoshop job, but also because her brand is meant to promote body positivity
Good brand: Khloe founded Good American in 2016, along with Emma Grede, pictured alongside the influencer. The pair set out to create and inclusive, diverse denim line
Brand fail: People are disappointed with the Good American team, pictured here, as the controversial Instagram photo doesn’t live up to the brand’s ethos of body positivity
A few people even pointed out that changing the appearance of Khloe’s body in the image actually goes against the Good American brand ethos of body positivity.
‘So your whole point of this brand is to embrace everyone’s body’s [sic], but even one of the founders isn’t comfortable enough in her body that she has Photoshop her pictures,’ one Instagrammer wrote.
‘A brand that is meant to promote body positivity. Disappointing…’ one person wrote.
The brand was created to give women a healthy, empowering view of themselves through inclusive sizing and realistic fits.
Even its website states: ‘Good American is designed for a curvier, sexier and stronger shape.’
Khloe founded the denim line along with CEO Emma Grede in 2016, based on a joint dedication to promoting body diversity.
‘It wasn’t about having a new denim line. It was about doing something that empowers other women, something that’s going to break down barriers,’ Khloe once said.
The brand’s motto, ‘made with your body in mind,’ is based on the fact that the jeans’ premium recovery fabric and gap-proof waistband are designed to contour each individual body.
Good American even said that it ‘invented a size’ 15, as jean sizes are typically even numbered.
The pink Good Waist Crop, which Khloe wore in the controversial Instagram photo, comes in 15 sizes, ranging from 00 to 24, and costs $139 a pair.