Is everything OK, Pete? Dumped MKR paleo promoter Evans performs bizarre heavy breathing technique before plunging into icy waters
He waved goodbye to the mainstream after leaving Channel Seven earlier this month.
And now he’s free from the shackles of the corporate media, Pete Evans can embrace whatever kooky ideas he wants to.
The celebrity chef, 47, took a leaf out of Gwyneth Paltrow’s book this week when he tried out cold exposure therapy.
Feeling the chill: Former My Kitchen Rules judge Pete Evans (right) took a leaf out of Gwyneth Paltrow ‘s book this week when he tried out cold exposure therapy
Cold exposure therapy was made popular by Gwyneth’s lifestyle brand, Goop.
Practitioners claim that immersing oneself in ice cold water has health benefits, including: stress reduction, faster recovery from physical exertion, better sleep, improved sports performance, enhanced creativity, more focus and mental clarity.
This hasn’t been scientifically proven, however.
Dramatic moment: The video begins with Pete lying next to a lake while practising a deep breathing technique called the Wim Hof Method
The video begins with Pete lying next to a lake while practising a deep breathing technique called the Wim Hof Method.
Joined by a professional Wim Hof practitioner, the former My Kitchen Rules judge then strips off and submerges himself into the freezing water.
Pete sits down in the middle of the lake and closes his eyes while attempting to regulate his breathing pattern, resisting the urge to hyperventilate.
Brr! Joined by a professional Wim Hof practitioner, Pete then strips off and submerges himself into the freezing water
After the ordeal is over, Pete and his coach walk to a nearby patch of grass to participate in a dance-inspired stretch together.
The scene is reminiscent of an episode from Netflix docu-series The Goop Lab, in which Wim Hof himself explains the process to Goop staffers.
Like Pete, Gwyneth turned her back on a showbusiness career to focus on her alternative health empire.
That looks familiar! The scene is reminiscent of an episode from Netflix docu-series The Goop Lab, in which Wim Hof himself explains the process to Goop staffers (pictured)
Since launching Goop in 2008, Gwyneth has faced criticism for marketing products and treatments that are based in pseudoscience and lack efficacy.
Some of the controversial treatments promoted by Gwyneth include vaginal steaming and bee sting facials.
Pete has faced a similar backlash for his controversial opinions.
Kindred spirits: Like Pete, Gwyneth (pictured) turned her back on a showbusiness career to focus on her alternative health empire
Vaginal steam, anyone? Since launching Goop in 2008, Gwyneth has faced criticism for marketing products and treatments that are based in pseudoscience and lack efficacy
In recent years, Pete has claimed the Paleo diet can prevent autism, that camel milk can supplement breastfeeding and that osteoporosis suffers shouldn’t eat dairy.
In April, he was fined $25,200 by the Therapeutic Goods Administration for promoting a lamp he claimed could help treat coronavirus.
Pete is now reportedly planning to open a healing clinic in Byron Bay.
Oddball: In recent years, Pete has claimed the Paleo diet can prevent autism, that camel milk can supplement breastfeeding and that osteoporosis suffers shouldn’t eat dairy