Phone app lets you ‘try on’ outfits from home to end misery of returning clothes bought online 

‘Try before you buy’ may be sound advice – but it’s rather hard to follow in the age of online shopping.

Now a new app has a solution – letting customers try on clothes from the comfort of home, using an avatar in a virtual fitting room.

By uploading a selfie and basic measurements, including height and bra size, online shoppers can create a digital version of themselves – providing a glimpse of how the outfit might look in real life. 

Now a new app has a solution – letting customers try on clothes from the comfort of home, using an avatar in a virtual fitting room

It is hoped the software, by British firm Anthropics Technology, will reduce the environmental impact and £7billion cost of returning online orders in the UK.

Around a quarter of all online fashion orders are sent back, according to one study, compared with less than 10 per cent of in-store purchases.

 The catch? The subscription service charges around £15 per outfit tried, or £135 a month.

Zyler computer simulation shows how different outfits would look after a head shot was uploaded to the service (pictured)

Zyler mock-up shows customer using their service on the app (pictured)