She boasts more than 110,000 Instagram followers despite her young age, and has her own bow range, Pixie’s Bows.
And Pixie Curtis, six, can earn upwards of $600 for a sponsored Instagram post, her doting mother Roxy Jacenko has revealed.
Speaking to Daily Mail Australia, the 37-year-old Sweaty Betty and Ministry of Talent director, spoke about the power of social media, and said she built Pixie’s Bows ‘purely’ on Instagram.
That’s some pocket money! Roxy Jacenko’s daughter Pixie Curtis, six, earns $600 for a sponsored Instagram post…as her PR guru mother reveals she’s built her bow business purely on social media
‘Someone like Pixie can achieve $600 plus per post, at this time,’ Roxy said, with Pixie being part of Ministry of Talent.
Roxy said that declaring to followers if the post is sponsored, is crucial, and she makes sure it’s clear on Pixie’s account, as well as son Hunter’s account.
‘Since I started The Ministry of Talent some four plus years ago, I have always suggested that the influencer declare what is sponsored with an #SP or similar,’ Roxy said.
‘#SP’: Roxy said that declaring to followers if the post is sponsored, is crucial, and she makes sure it’s clear on Pixie’s account, as well as son Hunter’s account
Interacting with fans: Roxy added that the power of social media can’t be denied, as it’s a ‘cost effective way of promoting your goods, services, and brand’
‘I think it’s important and whilst it wasn’t a legal requirement, I do feel it’s the right way to do business.’
Roxy added that the power of social media can’t be denied, as it’s a ‘cost effective way of promoting your goods, services, and brand.’
‘I have managed to build a business, Pixie’s Bows purely from Instagram,’ Roxy said.
The PR guru also advised of the general rates of sponsored posts, saying someone with one million followers can get over $3,000 for a single paid post, or double the fee if they get media attention.
Reality TV stars – even with a lower following – can get high rates due to relevance and interest around the show at the time.
Cute! Pixie is seen promoting a gardening kit
Mini entrepreneur! Pixie is seen with some of her bows from her own range
One can only dream! The PR guru also advised of the general rates of sponsored posts, saying someone with one million followers can get over $3,000 for a single paid post
‘If we were to look at a one-off post for someone fresh off a show like The Bachelor, such as the winner, a female, with a 200,000 plus following, you could look to charge say $750 plus a post,’ Roxy said.
Roxy said that not all posts are paid for and some are for contra, and she likes her talent to work with brands over a longer period of time.
She also said she advises her talent to be picky and choosy about which brands they promote, to remain authentic.
‘I can’t tell you how many of those blue light mouth guard teeth whitening jobs I have knocked back for our influencers – enough already,’ Roxy said.
Meanwhile, some stars can command half a million dollars for posts.
According to HopperHQ, Selena Gomez – who boats 127 million Instagram followers – can earn up to $550,000 for one single post.
Using social media: Reality TV stars – even with a lower following – can get high rates due to relevance and interest around the show at the time (pictured is Noni Janur from The Bachelor)
That some dough! Khloe Kardashian meanwhile, can get $250,000 a post, having 69.2 million followers
Kim Kardashian, who has over 103 million followers, can earn $500,000 a post.
Khloe Kardashian meanwhile, can get $250,000 a post, having 69.2 million followers.
Last year, former Big Brother star Skye Wheatley told Daily Mail Australia that Instagram is her main source of income.
The former barista and socialite – who has 350,000 Instagram followers – said she does makeup on the side to supplement her Instagram income.
‘I’ll probably posts at least two to four promotional posts but I’ll only get paid for one or two of those. People send me products and if I like them I’ll recommend them to my followers and I’ll either get free products or I might get paid per post,’ Skye said.
making bank: Last year, former Big Brother star Skye Wheatley (pictured) told Daily Mail Australia that Instagram is her main source of income