Popular fashion retailer Revolve has come under fire after an Instagram post revealed the brand was selling a sweatshirt with the slogan: ‘Being fat is not beautiful, it’s an excuse.’
Florence Givens, an artist and social issued advocate, first posted a series of pictures from the Revolve website on her Instagram account of models wearing sweaters priced at $168 with controversial quotes.
At the end of each quote in small font there was a ‘as said to (woman’s name)’ line to highlight the phrases specific people encountered in their own life. The women who provided the troll quotes were Lena Dunham, Emily Ratajkowski, Cara Delevingne, Suki Waterhouse and Paloma Elsesser.
Problematic: Popular fashion retailer Revolve released a series of sweatshirts on its website that featured controversial quotes said to prominent women
Unclear: Fashion brand LPA had Lena Dunham, Emily Ratajkowski, Cara Delevingne, Suki Waterhouse and Paloma Elsesser each submit a quote posted by an internet troll for the shirts
Mixed messages: In a series of messages with artist Florence Givens, LPA explained how Revolve released the sweatshirts early before they could launch with an explanation
Bad marketing: The brand admitted there was a mistake and they wanted to market the shirts first instead of releasing them on Revolve
LPA, the brand who collaborated with Revolve for these new shirts, explained in a message chain with Florence that collection was rolled out earlier than intended with out the meaning behind it.
Once the realized Revolve released the items online, the brand implored the company to take them down ahead of the official launch
‘It’s a collaboration with five women with the worst troll quotes,’ the brand explained to the account in a message.
‘The point was to shine a light on how horrible trolling is.’
But this message had the opposite effect as more and more people saw pictures of the thin models wearing what appeared to be a fat-shaming sweatshirt.
Other slogans were included in the collaboration including one that stated ‘too boney to be boned’ and another that read ‘if you translated a bum onto her face, she’d have a better face.’
According to LPA, the brand was going to launch the sweaters on its own website with each of the five prominent women modeling them in a selfie.
Confused: Many people took to Twitter to express their disappointment in the collection because it appeared to promote fat shaming
Bad choice: Many people brought up how Revolve put the sweatshirt talking about weight on a thin model
Not a fan: Twitter exploded on Wednesday after the pictures were released of the sweatshirts
Proceeds from the sale would then go towards an undisclosed charity.
Since the early launch on Revolve, LPA contacted the retailer and implored the site to take the articles of clothing down, but it remains unclear if the items will still launch later this week.
The issue many people had online, besides just the slogan, was the model wearing the fat-shaming message.
‘Someone explain to me how thin people wearing these sweaters are supposed to aid in any type of empowerment for fat people?’ One person wrote after seeing the sweatshirt.
‘Because to me, it just looks like some straight up fatphobia.’
Involved: Suki Waterhouse (left) and Emily Ratajkowski (right) were two of the five women who submitted quotes for the sweatshirts, but that wasn’t clear to customers
Positive? Paloma Elsesser (left) and Lena Dunham (right) also submitted quotes of their own that they received from online trolls
Collaborative: The fifth person involved with the sweaters was model Cara Delevingne. LPA was going to launch them on its own website with the five females wearing them in a selfie
Florence also described the clothing as a ‘problematic’ marketing decision in a message to her followers.
‘This is still incredibly problematic and an awful attempt at ‘claiming back’ toxic narratives because (in my opinion) it just gives them power by putting them back into the world,’ she wrote after revealing the conversation with LPA.
Other commenters expressed their disgust for the clothing item calling it ‘insulting’ and another way for trolls to fat shame other people.
Felicity Hayward, a model and founder of Self Love Brings Beauty, was another person to express their disdain for the sweatshirt on Twitter.
She told DailyMail.com: ‘Beauty is not based on size, but ignorance is based on insecurity, revolve are trash and are either so ignorant that they think this message is acceptable, or so insecure that they have to play off body shaming in order to gain attention.
Tess Holiday, a plus-sized model who garnered attention earlier this month for her Cosmopolitan UK cover, even joined in on the conversation saying Revolve was ‘a mess’ for releasing the sweatshirts online.
None of the five women who submitted the quotes have released a statement about the controversy.
DailyMail.com has contacted LPA and Revolve for a statement about the sweatshirts.