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PR queen Roxy Jacenko: ‘I am NOT a sell out!’

She’s earned the title of ‘PR queen’ for balancing her successful public relations firm Sweaty Betty with her own lucrative, social media-savvy personal brand.

But Roxy Jacenko has refuted any suggestion she is a ‘sell out’ and insists that she genuinely likes and uses all of the products she promotes to her followers online.

The Sydney-based publicist revealed in part two of her YouTube series ‘The REAL Roxy’ that no amount of money would tempt her to become a ‘sell out’.

 

‘What you see is what you get!’ Roxy Jacenko has refuted any suggestion she is a ‘sell out’ and insists she genuinely likes and uses all of the products she promotes to her followers online

Roxy, 37, is currently an ambassador for five well-known brands – including ENJO, Birkenhead Point, Stan Australia, Skinny Tan and TONI&GUY.

In the video uploaded on Sunday, Roxy says: ‘This is one thing I’ll say to you, there’s been so many opportunities of ambassadorial roles and one thing I’ve maintained is that I’m only an ambassador for brands that I would use.’

Aside from being an ambassador for several Australian brands, Roxy is also known for posting sponsored content on social media and tagging clients in her posts.

'I'm only an ambassador for actually brands that I would use': Roxy is currently an ambassador for five well-known brands, including ENJO, Birkenhead Point, Stan, Skinny Tan and TONI&GUY

‘I’m only an ambassador for actually brands that I would use’: Roxy is currently an ambassador for five well-known brands, including ENJO, Birkenhead Point, Stan, Skinny Tan and TONI&GUY

Always on-brand! Roxy's clients are regularly featured on her personal social media profiles 

Always on-brand! Roxy’s clients are regularly featured on her personal social media profiles 

Roxy’s powerful personal brand has resulted in collaborations with Skinny Tan and Chargrill Charlie’s, for whom she has created a range of healthy salads.

In the video, Roxy explains: ‘Yes, there’s a financial element to it. But, at the same time, I want to be spruiking something that I actually like or use. Otherwise… it’s a bit of a sell-out.’

‘I think my Instagram following has grown on the back of that – what you see is what you get,’ she continues. ‘It’s actually my life, it’s not like they gave me money so I posted it.’

Somebody's popular! Roxy's powerful personal brand has resulted in collaborations with Skinny Tan and Chargrill Charlie's, for whom she has created a range of healthy salads

Somebody's popular! Roxy's powerful personal brand has resulted in collaborations with Skinny Tan and Chargrill Charlie's, for whom she has created a range of healthy salads

Somebody’s popular! Roxy’s powerful personal brand has resulted in collaborations with Skinny Tan and Chargrill Charlie’s, for whom she has created a range of healthy salads 

Roxy’s personal Instagram page has more than 212,000 followers, while her publicity company Sweaty Betty PR boasts over 119,000 followers.

Balancing a busy business and a young family, Roxy shares two children with her husband Oliver Curtis: three-year-old son Hunter and six-year-old daughter Pixie.

Thanks to her mother’s marketing genius, schoolgirl Pixie already has a successful business in the form of accessories brand Pixie’s Bows. 

A-list fans include Katie Holmes’ daughter Suri Cruise, 11, Jessica Alba’s daughter Haven, five, and Sarah Jessica Parker’s eight-year-old twins Marion and Tabitha.

Social media savvy: Roxy's personal Instagram page has more than 212,000 followers, while her publicity company Sweaty Betty PR boasts over 119,000 followers 

Social media savvy: Roxy’s personal Instagram page has more than 212,000 followers, while her publicity company Sweaty Betty PR boasts over 119,000 followers 

Family life: Balancing a busy business and a young family, Roxy shares two children with her husband Oliver Curtis: three-year-old son Hunter and six-year-old daughter Pixie

Family life: Balancing a busy business and a young family, Roxy shares two children with her husband Oliver Curtis: three-year-old son Hunter and six-year-old daughter Pixie



Read more at DailyMail.co.uk



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