The Archie effect! New Zealand company ‘overwhelmed’ with orders after Prince Harry and Meghan Markle’s son wears one of their $47 hats
- Archie wore a hat from a New Zealand label in the Sussexes’ New Year photo
- The hat was knitted by Make Give Live, a charity brand supporting mental illness
- Harry and Meghan’s son also wore Ugg boots gifted on their visit to Australia
- The seven-month-old was wrapped against the cold in a $68 jacket from Boden
A New Zealand fashion label has been inundated with orders after the Duke and Duchess of Sussex shared a photo of their son Archie Harrison wearing one of its knitted hats on New Year’s Day.
Make Give Love, a socially conscious company based in Auckland, has been ‘overwhelmed’ with demand, receiving ‘multiple orders a second’ since Prince Harry, 35, and Meghan, 38, shared the unseen photo on their official Instagram account.
The candid snap shows seven-month-old Archie in the $47 hat (GBP £24.95), bundled against the cold in his father’s arms, standing beside a lake on what is thought to be their Canadian Christmas hideaway of Vancouver Island.
The ‘Cocobear’ beanie was gifted to the Sussexes during their royal tour of Australia and New Zealand in October 2018, after an aide approached Make Give Live for a hat to present to the then-pregnant Duchess.
Archie wears an adorable hat knitted by New Zealand social enterprise Make Give Live in this photo, posted as part of the Duke and Duchess of Sussex’s New Year message
Co-founder Claire Conza hoped the business – which aims to tackle mental illness by bringing people together to knit accessories, donating one to charity for every item sold – would resonate with the royals because of their commitment to mental health.
But she never imagined the British royals would shoot her ethical enterprise to global stardom.
‘We’d made thousands of dollars before 8am this morning and we’ve sold out of all the stock that we had of that style,’ Claire told Stuff.co.nz on Thursday.
‘I almost can’t even comprehend what it means,’ she added.
The never-before-seen shot of baby Archie was shared in a highlight reel of the family’s most memorable moments from 2019.
The Duke and Duchess slipped Archie’s feet into a pair of fluffy Ugg boots for the photo, which were gifted to the couple in Sydney just hours after Kensington Palace announced they were expecting their first child.
The boots were presented by Australian Governor-General Sir Peter Cosgrove on the first day of the Oceania royal tour on Tuesday October 15, 2018.
The smiling baby also wore a $68 brown cord jacket from British retailer Boden (GBP £36).
The Ugg boots were presented by Australian Governor-General Sir Peter Cosgrove on the first day of the royal tour (pictured) – and now it seems Archie is finally big enough to wear them
Smiling Archie, who was photographed in his father’s arms in Canada, is also seen wearing this $68 brown cord jacket from British retailer Boden, pictured
It is the second time Harry and Meghan have signaled their support for the British brand, after dressing Archie in a Boden jumper for their Christmas card photo, pictured
It is the second time Harry and Meghan have signaled their support for the brand, having dressed Archie in a Boden jumper for their Christmas card photo.
In their caption for the post, which has been viewed by more than 3.4 million people, the Duke and Duchess wrote: ‘2019 in review. Wishing you all a very Happy New Year and thanking you all for your continued support!
‘We’ve loved meeting so many of you from around the world and can’t wait to meet many more of you next year. We hope 2020 brings each of you health and continued happiness. – The Duke and Duchess of Sussex.’