Prince William will write the foreword to a new book about his Earthshot prize which will give advice on how to be more environmental.
Entitled, Earthshot: How to Save Our Planet, it’s said to be the definitive book of The Earthshot Prize, and aims to inspire a decade of action to repair our planet.
A once-ina-generation global publishing event, the book was co-authored by Colin Butfield, former executive director at WWF, and multi-award-winning producer, director Jonnie Hughes.
The book will be published before October alongside a landmark five- part BBC One TV series in the autumn, created by Butfield and Hughes.
It’s the first publication in Duke of Cambridge’s decade-long global environmental competition.
Prince William will write the foreword to a new book about his Earthshot prize which will give advice on how to be more environmental.. Prince William’s inaugural £50million Earthshot Prize Awards will be held at Alexandra Palace and broadcast internationally from London on October 17
Launched by Prince William and the Royal Foundation of The Duke and Duchess of Cambridge in 2020, and inspired by President Kennedy’s ‘Moonshot ‘, The Earthshot Prize is the most ambitious and prestigious award of its kind.
It aims to discover and scale the best solutions to help repair our planet over the next 10 years.
Every year from 2021 until 2030, The Earthshot Prize will find and reward inclusive solutions to five ‘Earthshot ‘ goals: protect and restore nature; clean our air; revive our oceans; build a waste-free world; and fix our climate.
The book will highlighting the urgency of the environmental challenges facing the world while also providing readers with ‘inspirational case studies of the incredible solutions happening globally to repair our planet’.
Entitled, Earthshot: How to Save Our Planet, it’s said to be the definitive book of The Earthshot Prize, and aims to inspire a decade of action to repair our planet. William is pictured with Kate at Wimbledon earlier this month
The creative heads behind the phenomenally successful documentary David Attenborough: A Life on Our Planet and long-time advisors to The Earthshot Prize, the two co-authors have unparalleled access to the people, science and imagery behind the project.
Their significant TV credits include The Hunt, Our Planet and A Life on Our Planet.
The book will also feature contributions from Members of The Earthshot Prize Council, including Christiana Figueres, co-founder of Global Optimism and former UN Climate Chief responsible for delivery of the landmark Paris Agreement on Climate Change, singer and philanthropist Shakira Mebarak, environmental activist Hindou Oumarou Ibrahim, former astronaut onboard the International Space Station Naoko Yamazaki, and broadcaster and natural historian Sir David Attenborough.
The Earthshot Prize Council is a global team of influential individuals who will be responsible for awarding The Earthshot Prize every year from 2021 until 2030.
The Earthshot Prize is supported by its Global Alliance, an unprecedented network of organisations worldwide which share the ambition of the Prize that includes the WWF, United Nations Environment Programme (UNEP), World Economic Forum, National Geographic Society and Greenpeace, amongst many others.
Jonnie Hughes and Colin Butfield said: ‘ The Earthshot concept is simple: we have ten years to turn the tide, fifty ingenious ideas, and one goal – to save our planet. What we need is action and optimism. Our book reaches from the coral reefs of Mexico, via palm oil plantations in Borneo and sheep farms in Australia, to the forests of Kenya. It ‘s an explanation of how we’ve got to this point, and how – by acting collectively – we can fix it.’
Nick Davies, Managing Director, John Murray: ‘Earthshot: How To Save Our Planet arrives at a time when the environmental crisis has finally reached mass consciousness.
‘It ‘s poised to be the decade’s biggest environmental title, a major commercial book on climate change that will educate and inform readers globally, and help inspire the decisive, collective action. This is more than a prize and a book; it is one of the defining social and cultural movements of the next decade, involving everyone committed to tackling the greatest challenge we face – to curtail climate change and repair the planet.’
The book will be published ahead of the first-ever Earthshot Prize awards ceremony which will take place in London on Sunday, October 17, 2021.
Broadcast to a global audience, the inaugural awards ceremony will celebrate the global finalists before awarding the first five Prize winners. These solutions will have the greatest impact on the biggest environmental challenges facing our planet and each awardee will receive £1 million to scale their solutions.