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Princess Diana’s wedding dress firm are in administration 

The firm behind the wedding dress worn by Diana, Princess of Wales and famous 90s clothing brand Joe Bloggs has collapsed into administration, resulting in 60 job losses.

Manchester based Juice Corporation appointed insolvency practitioner CG & Co as administrator last week, and all staff have now been axed.

They were behind Joe Bloggs, which was founded in 1985 by market trader Shami Ahmed and rose to prominence in the 1990s when it produced ranges for celebrities including ‘Prince’ Naseem Hamed, Brian Lara and Uri Geller.

Juice Corporation, the parent firm behind the designer who created Princess Diana’s wedding dress, have gone into administration 

It faded from the fashion scene and Mr Ahmed later ran into financial difficulties.

Juice Corporation, which was run by members of Mr Ahmed’s family, is also the parent firm of clothing brand Elizabeth Emanuel, which designed the wedding dress for Diana, Princess of Wales.  

Juice Corporation bought the name but then faced a six-year court battle with designer Elizabeth Emanuel.

The Princess of Wales in a strapless black gown, designed by Elizabeth Emanuel, the clothing brand's parent company has gone into administration

The Princess of Wales in a strapless black gown, designed by Elizabeth Emanuel, the clothing brand’s parent company has gone into administration

The designer was the creator of the wedding dress worn by Princess Diana when she married Prince Charles. 

Eventually, Juice Corporation won the legal battle and used the Elizabeth Emanuel name for a range of evening dresses, nightwear and lingerie.

The company also holds licences for Slazenger and Kangol clothing and its stable of brands includes Gabicci, Rawcraft, Loyalty & Faith.

The group turned over £13 million last year, according to Robson Kay, the agent tasked with carving up and selling off its £7.5 million worth of assets.

Joe Bloggs, also owned by the Juice Corporation, was a huge clothing brand in the 90s, with stars such as boxer 'Prince' Naseem Hamed (pictured) modelling clothes

Joe Bloggs, also owned by the Juice Corporation, was a huge clothing brand in the 90s, with stars such as boxer ‘Prince’ Naseem Hamed (pictured) modelling clothes

These include intellectual property rights, a warehouse, offices and showrooms.

David Kay, a director at Robson Kay, said: ‘We are looking to sell these as a package and have received a number of inquiries from potential buyers. We hope to achieve a sale in the near future.’

‘These will be put up for sale in due course, with priority given to the buyer of the stock and intellectual property rights.’ 

The Juice Corporation was also behind popular 90s clothing brand Joe Bloggs which sponsored celebrities like cricket legend Brian Lara

The Juice Corporation was also behind popular 90s clothing brand Joe Bloggs which sponsored celebrities like cricket legend Brian Lara

Companies House records indicate that the sole active directors of Juice Corporation are Kasif Ahmed and Bushra Ahmed. 

Although it trades under the name Juice Corporation, its full company name is Hornby Street, Continental Shelf 128 and Wembley Menswear Company.

Paul Gascoigne (centre), pictured in 1991, can be seen alongside Tottenham Hotspur teammates dressed in Joe Bloggs clothing

Paul Gascoigne (centre), pictured in 1991, can be seen alongside Tottenham Hotspur teammates dressed in Joe Bloggs clothing



Read more at DailyMail.co.uk


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