Princess Eugenie, Lady Kitty Spencer and Cressida Bonas pose in ‘Freedom’ t-shirts as they back anti-slavery campaign from Kate Middleton’s favourite brand Beulah London
- Princess Eugenie and Cressida Bonas among those supporting Justice and Care
- The organisation works to tackle modern-day slavery in the UK and beyond
- Promoting ‘Freedom’ T-shirts, retail for £60 a 100% of proceeds go to the charity
- They’re joined by host of celebs including Lady Kitty Spencer and Paloma Faith
Princess Eugenie and Cressida Bonas are among the famous faces showing their support for an anti-slavery campaign from royal-approved brand Beulah London.
A host of celebrities including Lady Kitty Spencer, Lottie Moss and Paloma Faith have shared snaps of themselves sporting the brand’s ‘For Freedom’ T-shirts, which are currently being sold to raise funds for anti-trafficking charity Justice and Care.
The charity aims to stop slavery in the UK and beyond, and the shirts will retail for £60 with 100% of proceeds going towards the charity, and each shirt sold will provide essential supplies for a UK victim.
The shirts will be available exclusively on both the Beulah London website and in-store and are made with an ethical and fully traceable supply chain.
Princess Eugenie (pictured) is among those showing their support for Beulah London’s anti-trafficking charity fashion campaign
Prince Harry’s ex-girlfriend Cressida Bonas (pictured) also shared her support on Instagram
D&G model Lady Kitty Spencer leant her famous face to the campaign and posted a photo
The tees are made from a blend of organic cotton and sustainable wood fibres, using an eco-responsible production process that meets high environmental standards.
President of Justice & Care, Ram Nath Kovind, has been touched by the support shown for the charity.
Other celebrities supporting the campaign include Presenter Charlotte Hawkins, actress Elizabeth Hurley, models Rosie Fortescue and Rosie Tapner, beauty gury Liz Earle, actress Camilla Rutherford and reality star Ashley James.
He said: ‘Human trafficking is the greatest human tragedy that has fallen upon us. It has to be avoided and the younger generation has to be the torchbearers against it.’
The embroidery design and garment finishing processes also provide a fair wage to migrant working women in one of the poorest boroughs in London.
Kara Tointon (left) and Elizabeth Hurley (right) posed in the tees, made from a blend of organic cotton and sustainable wood fibres
Paloma Faith proudly struck a pose in her ‘for freedom’ t-shirt and shared a snap online
Rosie Tapner (left) , Camilla Rutherford (middle) and Liz Earle (right) looked gorgeous posing in their shirts
‘We are incredibly proud to be part of the modern movement of brands that are using business as a force for good.’, says Natasha Rufus Isaacs and Lavinia Brennan, Beulah Founders.
‘Our vision from the outset has been to empower women through the development of skilled craft techniques and sustainable employment.’
The founders of luxury clothing range Beulah London were inspired to undergo an ethical clothing label after working in the slums of Delhi in an aftercare home for women who had been trafficked into the sex trade.
The shirts will retail for £60 with 100% of proceeds going towards the charity, and each shirt sold will provide essential supplies for a UK victim
Lottie Moss (left) and Charlotte Hawkins (middle) looked radiant as they posed in their charity tees
It was there that they witnessed the power of employment to transform lives and in January 2013, founded The Beulah Trust, with a clear goal of supporting projects and initiatives that create sustainable livelihoods for victims of trafficking.
Last year Beulah created more than 1,030 days of sustainable employment for women previously in vulnerable or trafficked situations through Fairtrade and NGO partners in India, working alongside the UN and Anti-Slavery International.
Modern slavery effects many millions of people worldwide with global estimates putting the figure at more than 40 million, and one in four victims being women and girls.
To further raise awareness of the fight against modern day slavery, Beulah and Justice & Care will soon host panel discussion on 17th October, chaired by Sky News Presenter, Sarah Jane Mee.
The panel includes Dame Sara Thornton, Independent Anti-Slavery Commissioner, Parosha Chandran a leading Barrister for Modern Slavery Law and Christian Guy, Justice and Care Chief Executive.