Protesters wearing pig masks storm a Greggs bakery in protest at sales of meat products … despite the success of their vegan sausage rolls
- Vegan protesters stormed the Brighton branch of Greggs in pig masks
- They chanted: ‘It’s not food, it’s violence’ and waved placards
- The protest comes shortly after Greggs boasted of a massive sales boost following their new vegan sausage rolls
- The protesters, Direct Action Everywhere, have previously stormed steakhouses
Vegan protesters wearing pig masks have stormed a branch of Greggs to protest the sale of meat products.
Members of Direct Action Everywhere (DxE), a group of animal activists, marched into the bakery in Brighton, holding signs which said ‘humane murder is a lie’ and ‘it’s not food it’s violence’ this afternoon.
They proceeded to deliver speeches about the farming industry and chanted various anti-meat slogans including ‘meat is murder’.
Vegan protesters wearing pig masks have stormed a branch of Greggs in Brighton chanting: ‘It’s not food, it’s violence’
The activists held up photographs of pigs in farms at the fast-food bakery to protest their sale of meat
The activists also staged a scene in which one lay on the floor pretending to be dead while another poured fake blood over her.
In the Greggs shop, they led chants with a megaphone such as: ‘What do we want? Animal liberation! When do we want it? Now!’
They were met with hecklers from unimpressed customers and passersby who dismissed their concerns.
Some of the protesters from Direct Action Everywhere held placards saying: ‘Until every animal is free’
The activists targeted Greggs even though it recently enjoyed a massive boost in sales thanks to its new vegan sausages
Direct Action Everywhere have previously stormed a number of restaurants such as Jamie’s Italian and Touro Steakhouse
The protest was carried out at the popular bakery chain despite the fact it recently started selling vegan sausage rolls which were widely praised by the non-meat eating community.
Sales climbed to an all time high after rising nearly ten per cent in the seven weeks leading up to Febuary 16 after announcing the meat-free product.
DxE have previously stormed a Jamie’s Italian restaurant in Brighton, a Waitrose in the run-up to Christmas and a steakhouse.
The protest carried on in the streets of Brighton where a woman lay on the floor covered in fake blood
One of the protesters donned a butcher’s apron covered in fake blood to highlight the perceived cruelty to animals
A DxE spokesperson said: ‘We are demanding the abolition of humans using animals, we are fighting to end the horrific oppression animals face in this speciesist world.
‘We live in a system that objectifies and commodifies their lives and bodies, that injustice cannot go unchallenged.
‘We are part of the fastest growing social justice movement and we are not slowing down.’