Beloved childrenswear brand Pumpkin Patch is sprouting again, and this time around nothing costs more than $40.
More than a year after the company went into liquidation and was forced to close all of its stores, the brand has re-launched exclusively online.
And to celebrate its return, Pumpkin Patch is offering a limited edition summer collection for children aged one month to 8 years old.
Beloved childrenswear brand Pumpkin Patch has re-launched exclusively online, and this time around nothing costs more than $40
To celebrate its return, Pumpkin Patch is offering a limited edition summer collection for children aged one month to 8 years old
Pumpkin Patch was recently acquired by eCommerce site Catch Group, which revealed the brand’s summer line will feature completely new designs.
‘We assembled a very small team of experienced children’s fashion professionals to design the new look from scratch,’ Pumpkin Patch spokesman Ryan Gracie told Daily Mail Australia.
The girls’ collection features a variety of dresses in pinks and yellows, with patterns ranging from gingham to stripes and florals, while the boys’ line features a brightly-coloured mixture of shirts and shorts.
The majority of the range is made from 100 per cent cotton, created by the team of professionals in Melbourne.
Pumpkin Patch had been in business for 27 years when it collapsed into receivership and was forced to shut hundreds of stores across Australia last year
‘Our designers have really captured that fun, carefree spirit of childhood that Pumpkin Patch has always stood for,’ Catch Group CEO Nati Harpaz said in a statement.
Pumpkin Patch had been in business for 27 years when it collapsed into receivership and was forced to shut hundreds of stores across Australia last year.
The majority of the new range is made from 100 per cent cotton, created by the team of professionals in Melbourne
Catch Group acquired the company’s customer database, intellectual property and trademarks in March 2017.
‘When we took on Pumpkin Patch, we knew it was a much loved brand but underestimated just how much love there was for it,’ Gracie said.
‘Generations of Australians and New Zealanders had grown up wearing quality Pumpkin Patch clothing, so it was very important for us to stay true to the quality promise.’
That was the reason why Catch Group decided to relaunch Pumpkin Patch exclusively online.
‘Being purely online means we don’t have the huge overheads of the brick and mortars stores,’ Gracie said.
‘We don’t have to charge high prices to pay the rent, we can create the highest quality clothing and pass the savings on to the customers.’
And the brand wanted to ensure it could create fresh designs at a ‘price that everyone can afford’, Gracie added.
‘For too long people have had to pay crazy prices for quality designs,’ he said. ‘We want Pumpkin Patch to challenge this.’