Will Quorn’s vegan burger be a BBQ hit? British brand unveils new patty that ‘sizzles and bleeds’ just like the real thing
- Quorn’s Ultimate Burger will be a plant-based thick-cut slab for the barbecue
- The company made the vegan sausage roll filling for Greggs
- It is looking to join the growing vegan foods market with its novel burger
The battle to produce a perfect vegan burger – which looks like, tastes like and has the texture of real meat – is hotting up with the launch of a Quorn quarter-pounder.
Quorn, which put the filling in the successful Greggs vegan sausage roll, is launching a thick-cut burger for the barbecue that includes beetroot to add colour and succulence.
Historically, vegan or vegetarian burgers have been dry, biscuit-like slabs of processed soya. By contrast, the new generation are promoted on the basis they ‘sizzle and bleed’ just like the real thing.
Quorn has launched the plant-based vegan Ultimate Burger (pictured) which is thick-cut and said to be perfect for the barbeque
The company, which put the filling in Greggs vegan sausage rolls is looking for a slice of the vegan foods market
Quorn’s vegan Ultimate Burger is joining an increasingly crowded market as manufacturers and retailers battle to take advantage of a widespread switch towards a plant-based diet.
The brand, founded in Britain, hopes to take a bite out of the success being enjoyed by the Beyond Burger, which has been a hit in the US and is sold by Tesco and food chains such as All Bar One.
Others winning big sales include the Moving Mountains B12 burger, and many supermarket own-brand versions.
The Beyond Burger was the first vegan plant-based version to be sold alongside meat options.
They have also branched into vegan fish and chips which is sold in some stores across the UK
It looks similar to a beef pattie, but is made with Canadian yellow peas, coconut, potato and beetroot juice.
Quorn’s product is made mainly with textured proteins from wheat and peas.
A spokesman said: ‘It’s a thick-cut gourmet quarter-pounder, with the same look, taste and texture of a regular burger, and it grills perfectly on the BBQ.’
A pack of two Quorn patties will cost £2.99 when they go on sale next month.