News, Culture & Society

Real estate agency is mocked over cringeworthy ad for a Sydney home – complete with club music

The real estate agent behind a cringe worthy ad campaign for a property have taken down the widely-mocked video – as pre-renovation photos reveal a much less lavish house. 

On Wednesday the video had been deleted on all social media and websites, with LJ Hooker Bankstown saying they ‘missed the mark’ and apologised to anyone who may have taken the video out of context.  

LJ Hooker Bankstown director Sam Nader produced the video to promote the sale of a home on at 42 Chamberlain Road in Padstow in western Sydney.

The owners bought the property in June 2016 for just over $875,000 – when it was nothing more than a rundown cottage. 

But now, the newly-renovated lavish home’s price guide sits at $1.7 and $1.8 million – making it one of the most expensive homes on the market in Padstow – and around double the suburb’s median asking price. 

In comparison, the two homes on either side of the widely talked-about property have an estimated value range of between just $750,000 and $950,000.

The home’s former kitchen was much more modest, with laminate floors, a small oven, laminate counter tops and dated white tiles. 

It’s a far cry from the solid marble floating island bench with bar stools in the renovated house, fit with glass pendant lights, marble floors and dark modern appliances. 

The pool which features in the raunchy video campaign is unrecognisable from the old one, which was dated S-shaped pool with broken concrete around it. 

The video showed a man arriving at the sprawling, modern home in a white Jaguar F-Type coupe, parking the vehicle across the driveway before entering the property.

LJ Hooker Bankstown director Sam Nader produced a video to promote the sale of a home on Chamberlain Road in Padstow, western Sydney

The advertisement was panned by critics on social media, who said it was cringeworthy

The advertisement was panned by critics on social media, who said it was cringeworthy

The man stroked the bonnet of his car and then walked to the front door, where he was greeted by a woman.

A remix of the song ‘Worth The Trouble’ by Cospe played in the background as the man stalked the woman around the house.

The pair paused sporadically to embrace each other as they danced throughout the halls of the home.

The man jumped on a counter in the kitchen as he continued to follow the woman around.

He picked her up before laying her body down on the counter and then carrying her away from the kitchen.

The man, now shirtless, then swam for a few laps in the property’s pool before the woman handed him a drink.

The video ended with the couple together on a bed in the master bedroom.

The advertisement was panned by critics on social media, who said it was cringeworthy.

‘When the auto-tune goes up to 10000 per cent and the dancing starts I f**king lost it,’ one viewer said.

The four-bedroom, and two-bathroom house is 'crafted with attention to detail and no expense spared' according to the listing

The four-bedroom, and two-bathroom house is ‘crafted with attention to detail and no expense spared’ according to the listing

The four-bedroom, and two-bathroom house is 'crafted with attention to detail and no expense spared' according to the listing

The four-bedroom, and two-bathroom house is ‘crafted with attention to detail and no expense spared’ according to the listing

‘Saw the photos of the property and thought ”a porno has definitely been shot here” but did not think I would be watching the porno!’ another said.

‘What kind of person walks along their kitchen worktop with their shoes on?’ another viewer said.

Mr Nader said the owner of the property ‘loves’ the video.

‘People are driving past the property every single day. It’s just creative marketing, we wanted to get as many eyes on the property as possible,’ he told news.com.au.

He said he had posted another video for a different property featuring a single model that had attracted more than 250,000 views.

Mr Nader said the video shared online – that was eventually deleted – was originally ‘a bit more raunchy’ before it was toned down. 

The four-bedroom, and two-bathroom house is ‘crafted with attention to detail and no expense spared’ according to the listing.

The home is being sold at auction on May 11, and Mr Nader said he expects it to fetch a price of up to $1.8million

The home is being sold at auction on May 11, and Mr Nader said he expects it to fetch a price of up to $1.8million

‘Offering the ultimate family lifestyle with undeniable quality and comfort over a vast single level floor plan,’ the listing stated.

‘Resting on a superb parcel of land it boasts a variety of living spaces with a seamless flow to a marble floored outdoor area, established gardens and in-ground swimming pool.’

The home is being sold at auction on May 11, and Mr Nader said he expects it to fetch a price of up to $1.8million. 

'Offering the ultimate family lifestyle with undeniable quality and comfort over a vast single level floor plan,' the listing stated

‘Offering the ultimate family lifestyle with undeniable quality and comfort over a vast single level floor plan,’ the listing stated

LJ Hooker Bankstown later apologised for the video.

‘LJ Hooker Bankstown is always looking for new ways to market our listings; however, this time we missed the mark,’ a spokeswoman said.

‘We understand that our recent video circulated on social media promoting one of our listings may have been taken out of context by some and for this we apologise.

‘We have removed the video from our digital and social media channels.’ 

Read more at DailyMail.co.uk


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