Not all medicines are available at the nearby or regular drugstore, and what happens next? One roams around from one chemist to another in search of that particular medicine, isn’t it? With a mobile app, the scenario would be different.
People are highly or even entirely dependent upon the nearby pharmacy stores when it comes to the medicines. And it happens that such neighbourly pharmacy stores run out of stock most of the time fulfilling the needs of the entire locality. Thanks to the eCommerce trend, many of the pharmacy companies are taking the online step due to such reasons. Still, nothing can match up to the mobile app. Reasons are many which we will look into later.
An emergency for any medicine can arise anytime and during such a situation when your nearby stores are out of stock or are closed at that time, online pharmacy can come handy as they deliver within a short period of time.
The first thing a customer looks for today is a mobile app and hence, as a pharmacy store owner, being present there with your app version will help you gain customers in no time as a mobile app is the definition of comfort and convenience for a customer at the present.
Now let’s peek into the reasons why you need an online pharmacy app solution?
1. Medicines and diagnostic tests, both at home
Nothing today is more convenient than getting things online and delivered at the doorstep. A mobile app through which a customer can order medicines online, pre-book them, and get various discounts and offers, is a clear winner. You may even take a step further and offer lab tests at home via your pharmacy app which will make your customers love you more. With no time for anything, customers will embrace this service of yours with open arms as it will free them from finding labs, reserving appointments, waiting in long queues, and collecting results. Offering diagnostic tests at home will not only keep the health of your customers in check and provide them with incremental healthcare services but will also turn out to be an additional income for your pharmacy store.
2. The easiest marketing tool to boost your brand
One of the easiest ways to let your customers know about your presence is via a mobile app as it allows you to connect with customers directly. It won’t go unnoticed like email, commercials, or even social media posts. Since people are always found scrolling through their smartphones, marketing your business via a mobile app will turn them into your loyal customers. With personalised content and offers, promotions and discounts, you can easily create your brand image among customers that will stay forever in their minds.
3. An enhanced customer experience
A mobile app should be the one that customer enjoys. Now, you may think about what one could possibly enjoy in a pharmacy mobile app? Well, for starters, you can give them the tools for direct communication with you, help them save time by setting up prescription refill orders, offer discounts and incentives, conduct a quiz, contest or game etc. that support your marketing plan. You can also provide them with alternative payment options and even recommend products. In short, by making their experience with your app enjoyable, you can earn lifelong customers.
4. To survive the cut-throat competition
Many pharmaceutical companies are now convinced that mobile shoppers are increasing day by day and hence, have started building an app that mirrors their website. If you are still holding yourself thinking about the pharmacy application development cost then remember, your competitors are already playing in the field and you don’t want to be a latecomer.
5. To showcase your products and services and gain more loyal customers
Brochures, catalogues, your website, all these do prove to be effective methods to showcase your different products or services but an online pharmacy app takes it to the next level. You can launch your new products by creating a buzz, promote them, create dynamic content for them and much more on a regular basis to keep your customers engaged and spread the word about your app further.
6. To identify trends, to improve, and to learn more about customers
A mobile app is one of the finest ways to know your customers personally. By studying their purchase behaviour, what they buy frequently and when? what products do they search? which mode of payment do they use most? will help you understand your customers more and build a smarter and more effective business strategy. You can also get feedback from them and know where your app needs improvement and what are their expectations.
To meet the demands of today’s customers who prefer everything online, easy, and instant, nothing will work best than a mobile app. Therefore, if you want to attract customers, collect online orders, get immediate feedback, and increase your sales, building an online pharmacy app at the hands of MobiCommerce will be a decision you would never regret.