Rebecca Judd says it hasn’t been easy living up to an ‘unstoppable’ promise

She launched her very own activewear label, Jaggad, back in 2013.

And on Sunday, AFL WAG Bec Judd admitted it hasn’t been easy living up to an ‘unstoppable’ promise as she expands her brand.

The 40-year-old, who lives in a $7.3m mansion in Melbourne’s affluent Brighton, told the Herald Sun she ‘loves’ seeing the success of her label after years of hard work.

‘It is a real Melbourne local brand and I love seeing people everywhere in Melbourne wearing it,’ she said.

‘It’s not easy but 10 years in it is good, it is really good.’

Rebecca went on to say: ‘The brand essence of Jaggad is the unstoppable woman and to be unstoppable we need to embrace imperfection.’

She revealed she has expanded her business into shoes, and launched the brand’s collaboration with Mizuno on Wednesday.

The collection will feature 10 different styles with eight of them exclusive to Jaggad.

‘It is a real Melbourne local brand and I love seeing people everywhere in Melbourne wearing it. It’s not easy but 10 years in it is good, it is really good,’ she said

Rebecca often wears items from her activewear label, which she owns alongside her retired AFL star husband Chris Judd, fellow ex-footy player Steven Greene and his wife Michelle.

The Melbourne-based mother is known for her dedication to fitness, making her the ideal face of a sportswear company.  

Rebecca previously told The Carousel, she likes to do a combination of cardio and core-strengthening exercises to keep fit after having four children.

‘Pilates twice a week is great!’ she said. ‘Plus I do HIIT on the spin bike. It only takes four minutes and gets the heart rate up. I probably do that twice a week too.’

Rebecca often wears items from her activewear label, which she owns alongside her retired AFL star husband Chris Judd, fellow ex-footy player Steven Greene and his wife Michelle