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Return to work sparks sales boom at online fashion brand Sosandar

Return to work sparks sales boom at online women’s fashion brand Sosandar


Sosandar, the online women’s fashion brand favoured by the likes of Amanda Holden, was in vogue after the lifting of lockdown curbs sparked a boom in sales. 

The AIM-listed firm reported that revenues in the six months to October soared 184 per cent year-on-year to £12.2million, with September being a record month as demand accelerated for its new season ranges. 

The shares jumped 17.1 per cent, or 4.3p, to 29.5p on the news. 

Sales boom: Women’s fashion brand Sosander, favoured by the likes of Amanda Holden (pictured), reported revenues in the six months to October soared 184 per cent year-on-year

The company said demand for ‘going out’ and workwear had increased as bars and nightclubs reopened and people returned to the office, while less discounting compared with last year had allowed its profit margins to grow. 

It added that it had decided to bring in autumn stock early amid expectations of pent up demand, with sequin dresses, Christmas jumpers and fur coats already flying off the shelves. 

Meanwhile, trading from stores that stock its outfits, including M&S, Next and John Lewis, had been ‘very strong’ during the period. 

It also shrugged off supply chain disruption, saying it had not experienced ‘any material impact’. 

As a result, the company said it expected its current year to be in line with market expectations. 

‘After over a year in loungewear our customers are clearly enjoying a return to fashion’, co-chief executives Ali Hall and Julie Lavington.

Read more at DailyMail.co.uk