British cosmetics brand Revolution launches in Australia as hundreds of beauty fans line up outside Priceline for hours in the cold to snap up the new must-have $8 eyeshadow palette
- Australian pharmacy chain Priceline has launched UK brand Revolution
- The makeup line has a cult following with concealers and eyeshadows from $8
- Hundreds queued outside Priceline’s Bourke Street Mall store for the launch
Hundreds of makeup fans queued for hours in the cold to be the first to get their hands on a new must-have $8 beauty product by a cult British cosmetics band after it launched in Australia.
Revolution, known and loved in the UK and US for its affordable range of cosmetics, hit the shelves at Priceline on Thursday.
The beauty brand is most popular for its $8 ‘Conceal and Define’ concealer which sells every five seconds.
The cult makeup also has a reputation for creating some of the best eyeshadow sets on the market, with its Reloaded palettes also priced at a mere $8.
Priceline in Melbourne’s Bourke Street Mall was stormed by hundreds of eager women who lined up in the cold to purchase the new must-have items.
Shoppers lined up for hours in the cold to be the first to get their hands on a new cosmetics range recently launched in Priceline
The Australian pharmacy chain will be stocking Revolution’s entire makeup range (pictured)
This concealer is such a hit it sells at the rate of one every five seconds (pictured)
The Reloaded palettes is comprised of six different colour palettes, all themed according to name.
The eyeshadow range includes sets featuring the softest neutrals in delicate hues of cream, gold and rose through those in striking shades of yellow, purple, green and blue.
Priceline shoppers were rewarded with not only free reign in-store to try on the new brand but also the opportunity to chat with makeup star Shannon Harris.
Shannon, who is better known to her three million YouTube fans as Shaaanxo, was recently ranked by Elle as one of the top-earning beauty stars in the world.
Makeup star Shannon Harris from New Zealand (pictured left) attended Priceline’s Revolution launch in Melbourne’s Bourke St Mall
There was plenty of buzz in store as keen fans were given free reign to try on Revolution’s range of products
Australian Chloe Morello, Jeffree Star and Huda Kattan, whose estimated fortune sits at $761million (USD$550million) also feature on the top-13 list.
Shannon recently reviewed a selection of Revolution makeup products on her YouTube channel and told fans while some products performed well, others needed a ‘little extra work’ to create the effect she wanted.
‘I feel like a lot of the products are good, you just have to work a bit harder with them to get them to look perfect,’ she said.
Two items worth considering are Revolution’s Mattify primer is priced at an affordable $15 (pictured left) and its Iconic Pro Lipstick is priced at a mere $7.50 (pictured right)
Two must-haves for eyes include a mascara with an ‘hourglass brush’, priced at $20 (pictured left) and a brow pomade, also priced at $20 (pictured right)
As well as offering eyeshadow palettes and concealers, Revolution’s range also includes lipsticks, priced from $7.50, primers, $15 and contouring kits, $20.
A brow pomade, which Shannon said had the potential to be a ‘game changer’, is priced at $20.
Other items set to be a makeup bag staple include a mascara with a specially formulated ‘hourglass brush’, priced at $20.