Rihanna sent fans wild when she released a sultry Instagram video marking the release of her body illumizer with the hashtag ‘Who needs clothes’.
But now the scantily-clad clip has gone viral for all the wrong reasons, after host of muscular men mercilessly mocked the star with a series of copycat clips.
In the parody videos, topless men are seen starting seductively at the camera before squirting moisturizer on their shoulders – just like Rihanna – and working their best pouts.
Using everything from an old boot to a dish brush – and even a confused-looking Bichon Frise – to apply the product to their rippling muscles, the pranksters have caused an online storm.
The original: A stream of burly men have taken the internet by storm with their hilarious interpretations of Rihanna’s Fenty beauty advert (pictured)
Online storm: Her video has gone viral after it inspired a whole host of muscular men to mercilessly mock her in a series of hilarious copycat clips
Rihanna’s video sees her gazing into the camera as she applies her new shimmering body cream to her shoulder, before seductively blending it in with a brush.
And on a Reddit entitled ‘I think I’m doing it right’, her was quickly followed by an unnamed man squirting cream onto his shoulder before grabbing a brush and scrubbing it into his shoulder as he puckers up into the camera.
Next up a muscle man is seen pouting at the camera before he grabs a large mop and proceeds to blend a dab of Nivea cream into his arm.
Then a man with a bad wig pops up on screen, applying a generous amount of lotion to his muscles as he flicks his hair extensions at the camera.
Using an old Timberland boot to rub it in, he is seen closing his eyes in mock ecstasy before he blows a kiss at the cameras.
The burly blokes are seen starting seductively at the camera before squirting moisturizer on their shoulders and working their best pouts
Her clip soon cut to a man busily squirting cream onto his shoulder before grabbing a mop and scrubbing it into his shoulder as he puckers up into the camera
Finally a tattooed poser gives the camera his best macho stare, before grabbing his bedraggled dog and rubbing his moisturiser in with the poor pooch’s rear end.
The hilarious video quickly went viral, garnering a thousand comments on the website in just two days.
And the dog certainly appeared to emerge as the star of the parody, with viewers flooding the comments section in hysteria.
‘I can’t decide if the boot or the dog made this amazing’, one tickled user wrote, while another added: ‘Got to be the dog. Poor thing took it like a champ.’
Next up a man with a bad wig pops up on screen, applying a generous amount of lotion to his muscles as he flicks his hair extensions at the camera
A tattooed poser gives the camera his best macho stare, before grabbing his bedraggled dog and rubbing his moisturiser in with the poor pooch’s rear end
A muscular man is seen pouting at the camera before he grabs a large mop and proceeds to blend a dab of Nivea cream into his arm
‘I think the last one has to be the best just because of his expression’, an amused user wrote
One wrote: ‘It was such a great comedic build. I was like ‘what’s more outrageous than using a boot? …oh, an animal. Yes ok that is more outrageous’.
‘I’m sure sometimes dogs think ‘seriously wtf are you doing’ another wrote.
And choosing favourites one said: ‘I think the last one has to be the best just because of his expression.
‘It looks like someone convinced him to do the scene with no explanation or context and all that’s going through his head is ‘why am I rubbing the dog on the lotion again?’
One user argued: ‘I like the third guy. He really studied the video to get it accurate. The hair flip, the correct angle and shoulder, the eye movements at the right time, the pursed lips’.
Fenty Beauty’s Body Lava, which went on sale April 6, comes in a peach tone called Who Needs Clothes and a golden shade dubbed Brown Sugar.